Professor Keinan’s research interests include Branding, Symbolic Consumption, Consumer Wellness and Well-Being, Luxury Marketing, Consumer self-Control, Regret, Authenticity, and the Consumption of Experiences. She received her Ph.D. in Marketing, with distinction, from Columbia Business School. Professor Keinan is the winner of the 2011 Ferber Award for her research on collectable experiences, and the 2018 AMA Erin Anderson Award for Emerging Female Marketing Scholar and Mentor. Professor Keinan was twice ranked by the American Marketing Association as one of the Top 50 most productive Scholars in the premier marketing journals in the past 5 years. Her research was selected for the New York Times Magazine’s Year in Ideas issue, and recognized as the Journal of Consumer Research best paper award finalist in 2009, 2014, and 2017.
Her research on consumer behavior has been published in the leading marketing, psychology, and managerial journals, and featured in hundreds of media outlets, including NPR, CNN, FOX, CBS, NBC, ABC, The Wall Street Journal, The New Yorker, The Economist, Scientific American, BusinessWeek, Financial Times, Forbes, TIME, Boston Globe, Washington Post, The Atlantic, Slate Magazine, Wired Magazine, Fast Company, Associated Press, and United Press International. She was named a Marketing Science Institute Young Scholar, and serves on the Editorial Review Board of JCR. Her research was selected in 2014 for the JCR Research Curation on “Products as Signals,” in 2015 for the Research Curation on “Meaningful Choice,” and in 2017 for the Research Curation on “Behavioral Pricing.” Prior to joining BU Professor Keinan was on the faculty of Harvard Business School for over a decade, where she received the Jakurski Family Associate Professor Chair, and the Harvard Business School Wyss Award for Doctoral Mentoring. Her HBS case studies on branding and luxury marketing have been featured in the HBS Premier Case Collection and Poets & Quants.