Welcome to the
MBA Marketing Club

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MARKETING UN-CONFERENCED

March 27, 2020 / Tickets on sale now!

About the Event

We are bringing an interactive consulting framework to marketing! Join us as we disrupt the top-down learning found in typical conferences.

This event centers around experiential learning by inviting company representatives and MBA students to work together and solve the real-world marketing challenges.

This year’s theme is Trends in Digital Marketing, as companies are increasingly leveraging online platforms to optimize the customer journey and maximize their marketing potentials. 

We will be intersecting theoretical and real-world trends in areas such as branding, AI/personalization, digital marketing, social media, content optimization, and behavior/predictive analysis. 

Join us if you are interested in product marketing, product management, digital marketing, brand strategy, consulting, or entrepreneurship! Companies in attendance will be provided with a resume book of those who register early, so don’t hesitate!

What to Expect

  • Each attending company presents a unique business case on current digital marketing challenges.
  • Students form breakout teams with company managers to develop case recommendations.
  • Teams reconvene and present case proposals to Un-Conferenced attendees.
  • Company managers present internal analyses/solutions to Un-Conferenced attendees.

Participating Companies

Photos from Years Past

Photos from Marketing in Context 2016: Storytelling | All photos by Dave Kauffman Photography

About Us

The MBA Marketing Club is open to all Questrom Graduate students who are interested in all things marketing!

The BU MBA Marketing Club is dedicated to promoting the discipline of marketing and equipping Questrom students with the skills necessary for a successful career. We endeavor to provide our members with resources and knowledge in all marketing areas from analytical and strategic marketing to branding and creative communications, for both B2B and B2C implementation. We achieve this by arranging workshops, networking events, company treks, and our Annual Conference.

Executive Board

Shreya Iyer
President

Nikki Burnstein
VP of Marketing & Communications

Mugdha Guru
VP of Finance

Amit Shah
VP of Events

Chris Blomstedt
1st-Year Cohort Representative

Katie Sischo
1st-Year Cohort Representative

Adrienne Foley
1st Year Cohort Representative

Sarah Eagen
PEMBA Representative

Krystle Lischwe
PEMBA Representative

Let’s Chat

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We’d love to hear from you and answer any questions you may have! Find our most up-to-date info on our Instagram page.

Follow along with events via our twitter page and contribute with the hashtag: #MKinContext