MSMS CONSULTING – MSMS Consulting

Partnering for Success: Bridging the GAP Between Business and Education

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Case Studies

True North Ale

Software Solutions Inc.

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FRED GEYER
FACULTY DIRECTOR, MSMS PROGRAM

EMAIL: fgeyer@bu.edu

The Questrom School of Business MSMS program is a pioneer in experiential learning at the graduate level. Our graduate student teams have previously worked with clients from a range of industries offering tailored recommendations. Our students come from a diversity of educational backgrounds, providing clients broad and unique perspectives on creative problem-solving for your business.

Testimonials

“As is true with most young, fast-growing companies, True North Ales has great aspirations and limited resources. To have an outstanding team of students focused on helping us to better understand the new markets we plan to enter and make recommendations to advance our business objectives was extremely valuable. The students engaged with business owners and managers as well as an executive from one of our partners in their data-gathering efforts. Their conclusions and recommendations were outstanding.”- Gary Rogers, Founder & Chief of Business Operations- True North Ale Company, LLC

True North Ale

“As a corporate partner, the progress we saw in students was astounding. They embraced our project whole heartedly, learned the ins and outs of our business – not an easy task – and offered us well thought out solutions.”-IQVIA

IQVIA

“The client projects of the MSMS program were what drew me to the program in the first place. The opportunity to apply what we were learning in class to real-world business problems while gaining the experience of working on fast-paced projects seemed too good to be true. I had phenomenal experiences working with the clients throughout the school year. They treated us like peers, trusted our judgment, and gave us autonomy in a way I hadn’t experienced in other school projects. The client projects afforded me the opportunity to develop my skills, gain practical experience, and gave me the confidence I needed to enter the business world post-grad”

Claire GrahamStudent

Corporate Strategy

Corporate Strategy projects in Mod 3 focus on helping companies identify the industries in which they compete, analyzing synergies, efficiencies, and economies potentially available.

Sustainable Initiatives
Analyze opportunities for companies to increase profitability via sustainable practices.
Vertical Integration
Where are there opportunities for efficiencies in the company’s supply and distribution? Analyze the value chain to identify opportunities for moving elements into or outside the company to improve profitability.
Horizontal Industry Adoption Analysis
Are the industries in which the company competes for the most viable set? Do other adjacent industries provide opportunities for success?

Growth and Innovation

Growth and Innovation projects in Mod 4 center around fresh looks at how companies, large and small, old and young, can identify and enter new markets or adapt their business models to emerging opportunities.

Growth and Marketing Strategy
Identify impediments to growth in existing markets, analyze opportunities for overcoming or sidestepping those impediments, and develop strategies and recommendations for growth.
Market Entry/Analysis
Based on the company’s existing business models, identify and analyze potential markets for the company’s offers, making recommendations on targets and approaches for entry.
Market Research
For existing or proposed offers, perform research to identify potential unmet needs, new opportunities, or niches.
Innovative Distribution Methods (Supply Chain)
New means of providing products and services to customers are emerging. Teams will take a step back and a new look at incipient technologies to bring offers to customers cheaper, faster, better.
Competitor Analysis
Analyze primary and secondary competitors, existing and emergent, identifying their positions, strengths, and weaknesses relative to the company, and make recommendations for a competitive thrust.

Module Timelines

Corporate Strategy Launch Phase
January 2021
Initial Meeting:

Client meets with students to clarifies expectations/deliverables with student team
Corporate Strategy Mid-Point Phase
February 2021
Mid-Point Review:

Research and Analysis: Client reviews initial findings
Corporate Strategy Final Phase
March 2021
Final Presentation:

Client attends final presentations and provides feedback on teams’ recommendations

Growth & Innovation Launch Phase
Mid-March 2021
Initial Meeting:

Client meets with students to clarify expectations and deliverables with student team
Growth & Innovation Mid-Point Phase
Mid-March - Early May 2021
Mid-Point Review:

Research and Analysis: Client reviews initial findings
Growth & Innovation Final Phase
Early May-Mid May 2021
Final Presentation:

Client attends final presentations and provides feedback on teams’ recommendations

Partnering for Success: Bridging the GAP Between Business and Education

Helpful Links

Case Studies

Contact Us

Testimonials

Corporate Strategy

Sustainable Initiatives

Vertical Integration

Horizontal Industry Adoption Analysis

Growth and Innovation

Growth and Marketing Strategy

Market Entry/Analysis

Market Research

Innovative Distribution Methods (Supply Chain)

Competitor Analysis

Module Timelines

Corporate Strategy Launch Phase

January 2021

Corporate Strategy Mid-Point Phase

February 2021

Corporate Strategy Final Phase

March 2021

Growth & Innovation Launch Phase

Mid-March 2021

Growth & Innovation Mid-Point Phase

Mid-March - Early May 2021

Growth & Innovation Final Phase

Early May-Mid May 2021

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