Questrom Link Day 2018

February 10, 2018


BU Questrom School of Business MBA Link Day is an opportunity for small- to medium-sized nonprofit organizations to access cutting-edge managerial expertise. Launched in April 2001 by students in the Questrom School of Business MBA Public and Nonprofit Management concentration, this one-day consulting experience brings together nonprofits, MBA students, academics, and local professionals to analyze a specific problem facing an organization and provide practical strategic solutions.

During Link Day, Questrom MBA students use their business skills to help Boston-area nonprofits. Teams of first-year, second-year, and part-time MBA students, nonprofit leaders and Questrom professors work to offer solutions in a number of areas ranging from expansion strategies and website development to marketing plans and strategic initiatives – and much more!

Link Day: Providing Real World Business Solutions

The Public & Nonprofit Management Program (PNP), founded in 1973, is designed for students who seek to use core business management skills to address society’s most challenging humanitarian and social problems in the global economy. Whether they plan to work in the government, nonprofit, or private sector, this course of study will prepare students with the financial, operational, leadership, and entrepreneurial skills to lead and manage in today’s changing environment.

To learn more about Link Day 2018 or for additional information about getting involved and available sponsorship opportunities, please contact Dawn Lavallee, Event Chair at dawntl@bu.edu.

Nonprofit Organization applications to participate in Link Day can be found here. For additional information about Nonprofit participation, or with any other related questions, please contact Emily Rackleff and Jackie Parker, Organization Recruitment Chairs at bu.linkday@gmail.com. Applications are due on December 1, 2017.

“Link Day allows students to use their newly honed business skills to help address the increasingly complex business problems facing nonprofit organizations today.”

Kristen McCormackProfessor, Public and Nonprofit Management Program

“[The] consulting team created a clear action plan for immediate short-term and long-range goals for the project.”

Elizabeth ZiembaFounder of SHARED, Inc.

2017 Link Day Sponsors

Thank you to our 2017 Link Day sponsors!

Executive Level ($2,000)

  • Dean’s Office Student Experience

Leadership Level ($1,000)

  • Public & Nonprofit Management Council
  • Questrom Graduate Council
  • Human Resources Policy Institute

Types of Link Day Consulting Projects

Potential projects can range from issues regarding technology, real estate, social media, marketing, operations, development, finance, and strategic growth. Previous projects included:

  • Assessing current marketing initiatives and providing recommendations for alternative approaches and evaluation of successful initiatives
  • Analyzing financial management/accounting procedures and suggesting appropriate systems
  • Developing an outreach plan and establishing measures of success

Past Project Examples

Client Issue

As a function of their work, the client collected a large amount of data about their programs. However, the organization had not found a way to use this information.  The client was looking for insights on how to better measure and use this data with the ultimate goal of using it to demonstrate proven outcomes of their programs.

Link Day Deliverable

A data collection plan that better utilizes existing database system to track and find patterns in data.

Client Issue

Friends of Fort Point Channel had existing social media accounts and was looking for insights on better ways to use these platforms. In participating in Link Day, the client was looking for ways to increase social media conversations about Fort Point.

Link Day Deliverable

The team created a social media marketing plan that included posting guidelines for the organization, as well as ideas to create more discussion about Fort Point. They did this by looking at existing social media trends and creating tailored messages for target demographic groups.

Client Issue

Perkins Solutions will be designing and developing a software application that requires non-paid, app-based crowdsourcing contributors to volunteer to provide information to help the visually impaired navigate public transportation systems. To do this, the client required information on the risk factors and regulations around crowdsourcing, a marketing campaign to attract volunteers, and a way to retain these volunteers. 

Link Day Deliverable

The Link Day team created a comprehensive list of best practices regarding croudsourcing and the volunteers that make crowdsourcing possible. In addition, the team evaluated existing crowdsourcing platforms for tools that could also be used effectively by Perkins Solutions. In looking for ways to retain volunteers, the team also created a gamefication strategy for the application.

The Public & Nonprofit Management Program (PNP), founded in 1973, is designed for students who seek to use core business management skills to address society’s most challenging humanitarian and social problems in the global economy. Whether they plan to work in the government, nonprofit, or private sector, this course of study will prepare students with the financial, operational, leadership, and entrepreneurial skills to lead and manage in today’s changing environment.