The Digital Marketing Manager is responsible for all elements of the official digital marketing channels for the Questrom School of Business, including the forward facing web site.
This position manages the back end of bu.edu/Questrom, creating and managing pages on WordPress, revising the architecture as needed, generating forms, and optimizing pages for search engine optimization as applicable. Other responsibilities for bu.edu/Questrom are all aspects of the creation and management of timely, accurate, engaging, and informative brand-based content for the website. The Digital Marketing Manager directs the Questrom social media channels on a day-to-day basis, including weekends and holidays, posting verbal and visual content, answering questions and comments, managing engagement, and utilizing the full application programming interface (API) and feature set for each social media channel.
This position also includes responsibility for various components of Questrom’s advertising program including the creation and maintenance of various digital ad formats (including social media ads), digital landing pages, forms, customer relationship management (CRM) testing, on-site analytics, and end-to-end digital campaign support. Reporting to the Director of Marketing, the Digital Marketing Manager collaborates with the Marketing & Communications team to further support the goals and objectives of the department and advance the digital brand presence for the Questrom School of Business.