Design, drive, and implement enrollment management strategy and custom program marketing for the Executive Leadership Center (ELC). Reporting directly to the Associate Dean for Executive Education. Build, maintain, and populate a robust portfolio of open enrollment programs and certificates aimed at global business executives, including launch, execution, enrollment, and ongoing management. Works closely with the Business Development Executive and the Associate Dean to develop and execute a strategic plan targeting corporations and organizations worldwide to increase awareness, attract interest, and generate prospects for custom executive education programs, including developing custom program proposal elements and support materials as needed. Works closely with Questrom Marketing & Communications (MarCom) on marketing strategy and implementation with a key emphasis on lead generation. Directly manages the part-time Marketing Specialist, serves on the Associate Deans leadership team, and has significant responsibilities and autonomy working in a team-based, results-driven environment.