{"id":3929,"date":"2014-09-26T22:47:16","date_gmt":"2014-09-26T22:47:16","guid":{"rendered":"https:\/\/questromworld.bu.edu\/businesseducationjam\/?p=3929"},"modified":"2022-10-24T15:31:26","modified_gmt":"2022-10-24T15:31:26","slug":"rick-chavez-chief-solutions-officer-microsoft-advertising-and-consumer-monetization-business-group","status":"publish","type":"post","link":"https:\/\/questromworld.bu.edu\/businesseducationjam\/2014\/09\/26\/rick-chavez-chief-solutions-officer-microsoft-advertising-and-consumer-monetization-business-group\/","title":{"rendered":"Rick Chavez, Chief Solutions Officer, Microsoft Advertising and Consumer Monetization Business Group"},"content":{"rendered":"

Tuesday 9\/30, 10:30am -11:30 am EST<\/span>
\n Forum: Cultivating Innovation and Entrepreneurship<\/span><\/p><\/blockquote>\n

He is responsible for innovating solutions that enable the world\u2019s most important brands to connect and deeply engage with the customers they serve.\u00a0\u00a0 His team works with Global 250 enterprises to solve high-value problems, ones that blend consumer internet and enterprise assets from the broad Microsoft portfolio. In this capacity, he leads an inter-discipline organization that spans field sales, marketing, and engineering, and is comprised of a Consumer Insights team and an xD (Experience Design) team.\u00a0<\/span><\/p>\n

Rick has introduced the \u2018Studio Model\u2019: an approach for innovating insight-powered experiences<\/i> that provide people more of what they want, and less of what they don\u2019t \u2013 at work, home, and on-the-go. The insights are based on highly-differentiated frameworks for understanding human behavior, based on the primary research of the Consumer Insights team[1]. These insights are brought to life through design-based capabilities of the xD team. The Studio Model emphasizes co-creation with consumers, brands, and partners, and a test-and-learn iterative approach where are ideas are framed, vetted, and then \u2018prototyped into existence.\u2019 In this model, solutions are \u2018pulled\u2019 into the market \u2013 tuned by the evolving digital habits of consumers and the competitive demands of high-ambition CMOs.\u00a0<\/span><\/p>\n

Rick has 25+ years of experience as an entrepreneur and advisor, helping organizations build substantial market and competitive value through commercializing technology products, services and management approaches. Prior to joining Microsoft, Rick was a managing director at TCG Advisors, a boutique strategy and transformation firm based in Silicon Valley. Some of his work with companies such as Adobe was incorporated in a book on strategy and innovation, Escape Velocity, by Geoffrey Moore (Houghton Mifflin, September 2011). He also served as interim executive and start-up entrepreneur. As interim executive, he was CEO for LOBBY7 and Vice President, Corporate Development for Brix Networks. LOBBY7 was acquired by Nuance (NASDAQ: NUAN) and Brix was acquired by EXFO Corporation (NASDAQ: EXFO).[1] Key frameworks as described in the book by Natasha Hritzuk and Kelly Jones, both on Rick\u2019s team: Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones<\/i>. CxO implications of these frameworks can be found in the Afterword<\/i>.<\/p>\n

 <\/p>\n

Back to all VIPs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Rick Chavez<\/h4>\n
Chief Solutions Officer, Microsoft Advertising and Consumer Monetization Business Group<\/h6>\n

Tues 9\/30, 10:30am – 11:30am EST<\/b><\/p>\n","protected":false},"author":1,"featured_media":3931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4,7,25,23],"tags":[],"class_list":["post-3929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-cultivating-innovation-entrepreneurship","category-tuesday-930","category-vip"],"yoast_head":"\nRick Chavez, Chief Solutions Officer, Microsoft Advertising and Consumer Monetization Business Group - Business Education Jam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/questromworld.bu.edu\/businesseducationjam\/2014\/09\/26\/rick-chavez-chief-solutions-officer-microsoft-advertising-and-consumer-monetization-business-group\/\" 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