Convocation Ceremony Program for the Undergraduate Class of 2022
Allen Questrom Professor and Dean
Susan Fournier joined the faculty at Boston University Questrom School of Business in 2005 as an associate professor of marketing and dean’s research fellow. In the ensuing years, she advanced through the faculty ranks and was named Questrom Professor in Management in 2013. She has been an influential member of the community in her varied roles as an educator, researcher, and administrator. As Questrom’s first academic dean in over 40 years, Susan has the benefit of an inside perspective. She brings a wealth of personal experience in academia with over 24 years in the undergraduate, MBA, and executive classrooms of Harvard Business School, Tuck School of Business at Dartmouth College, and Questrom. She is a celebrated professor who designed and delivered one of Questrom’s top-ten MBA electives. She recently served as senior associate dean of faculty & research and was a prior faculty director of the Questrom MBA and doctoral programs. She is an award-winning researcher with an in-depth knowledge of the research and publication enterprises, what it takes to produce “research that matters,” how to bring that knowledge into the classroom, and what it takes to translate academic research for the most significant impact on practice—facets critical to understand in the pursuit of creating value for the world. Susan is also the first woman dean at Questrom, marking a significant moment in our history. She is “looking forward to a time when this descriptor is not considered a unique attribute.” Of equal importance, Susan is a first-generation college student. This status gives her meaningful insight as Questrom continues to focus on diversity and inclusion in all aspects of the school’s life.
Alison Kirby Jones
Associate Professor, Accounting
Alison Kirby Jones is an Associate Professor of Accounting at Questrom. She teaches financial and managerial accounting to undergraduates, MBA students, and doctoral students. She coordinates the MBA core accounting course as well as Mod 1 of the full-time MBA program and served as Chair of the Accounting Department (2003-2008). Her research interests lie in the incentives of firms to share information, and in the design of internal performance measures. Prior to joining Boston University in 1994, Professor Kirby Jones taught at the Haas School of Business at UC Berkeley. She received her PhD in Business from Stanford University in 1986, and her undergraduate degrees in accounting and economics from Victoria University of Wellington, in New Zealand.
Vice President, Global Head of Marketing, Spotify
Questrom MBA ’04
Taj Alavi is Vice President, Global Head of Marketing at Spotify, the world’s most popular audio streaming subscription service. Spotify’s mission is to unlock the potential of human creativity – by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. As Global Head of Marketing, Taj is responsible for how the brand delivers on this mission, connecting with new and existing listeners in 183 markets around the world with culture-defining marketing activations, including Spotify’s annual Wrapped campaign. Taj was named one of Ad Age’s Leading Women in 2022, the award recognises women who create opportunity and drive transformation within the industry.
Prior to Spotify, Taj was responsible for building and leading global marketing programs for brands like Instagram, Uber and Intuit. Taj joined Spotify from Chime, the largest financial technology company in the US, where she was the Vice President of Marketing. Previously, Taj worked as Senior Director of Global Marketing for Uber, leading brand, design, social and content. Prior to Uber, she served as Instagram’s Head of Global Brand Marketing where she established and led the company’s global brand marketing org, including the creation of marketing analytics, media, insights, creative and country marketing teams and was recognized by AdWeek as a Brand Genius. She also serves as an advisor to executive members of Outdoor Voices, Lunya and Plenty and Board of Advisors at Boston University.
Taj holds a master’s degree from Boston University and resides in the San Francisco Bay Area with her husband, two young kids and rescue dog.
Tavishi Pandey is a student in the MSBA program at Questrom. During the past year Tavishi was a student ambassador for the program, supporting the Graduate Admissions team by connecting with prospective and admitted students for the next MSBA class. She has been awarded the Dean’s Achievement Scholarship and is ending her year at Questrom graduating with honors.