Role: Brand Management

Role Description:

Brand Management is the process of creating a relationship or a connection between a company’s product and the emotional perception of the customer for the purpose of generating segregation among the competition and building loyalty among customers. Brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Tangible elements of brand management include the product itself; look, price, the packaging, etc. A brand manager would lead the strategy of all of these aspects. An associate brand manager would serve on a brand team and have oversight over a specific element of the brand (e.g. pricing, packaging, etc.)

Key Courses:

  • MK842 Digital Marketing Analytics
  • MK852 Data Driven Marketing Decisions
  • MK853 Global Strategic Marketing
  • MK854 Branding
  • MK 856 Consumer Behavior
  • MK864 Pricing Strategy and Tactics
  • OM880 Product Design & Development


  • Marketing Club
  • Consulting Club