Role: Business Data Analytics
Role Description:
Business analytics (BA) is the practice of methodical exploration of an organization’s data, with an emphasis on statistical analysis. Business analytics is used by companies committed to data-driven decision-making. BA is used to gain insights that inform business decisions and can be used to automate and optimize business processes. Data-driven companies treat their data as a corporate asset and leverage it for a competitive advantage.
Key Courses:
- IS833 The Analytic Enterprise
- IS841 Advanced Business Analytics: Data Mining
- IS883 Designing Systems for Data Management (MSDi students only)
- IS889 Data Management (MSDi students only)
- IS860 The Analytic Consulting Enterprise
- MK842 Digital Marketing Analytics
- MK852 Data-Driven Marketing Decisions
- QM880 Business Analytics: Spreadsheet Optimization and Simulation
Clubs:
- Consulting Club
- Business Technology Club
- Marketing Club
- Health Sector Management Club