Role: Marketing Strategy
Role Description :
A marketing strategy is a business’ overall game plan for reaching people and turning them into customers of the product or service that the business provides. The marketing strategy of a company contains the company’s value proposition, key marketing messages, information on the target customer, and other high-level elements.
Key Courses:
General Marketing Strategy
- MK853 Global Strategic Marketing
- SI839 Design Thinking and Innovation
- MK854 Branding
- MK864 Pricing Strategy and Tactics
Retail
- MK870 Luxury Marketing
- MK875 Retailing and Omni Chanel Marketing
- MK875 Retailing and Omni-Channel Marketing
- MK856 Consumer Behavior
Digital
- MK842 Digital Marketing Analytics (now changing to Machine Learning)
- MK845 Social Media Marketing
- MK852 Data Driven Marketing Decisions
- MK862 Marketing High Tech Products
Clubs:
Marketing Club, Consulting Association