{"id":476,"date":"2024-04-09T15:16:50","date_gmt":"2024-04-09T15:16:50","guid":{"rendered":"https:\/\/questromworld.bu.edu\/revrev2024\/?page_id=476"},"modified":"2024-04-09T16:03:51","modified_gmt":"2024-04-09T16:03:51","slug":"book-shop","status":"publish","type":"page","link":"https:\/\/questromworld.bu.edu\/revrev2024\/book-shop\/","title":{"rendered":"Book Shop"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-lusjc60f-d66adf6ee85c7a9513efe57a26f1afb0 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-476'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-lusizepl-f3f8e90d4f5e47e3387dcadefcb01e2d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center; text-transform: uppercase; font-weight: bold; font-size: 30px; color: #a71931; line-height: 40px;\">Recommended Readings<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lusjfpwv-af3aec158ccecfd264aa45344378c886\">\n#top .hr.hr-invisible.av-lusjfpwv-af3aec158ccecfd264aa45344378c886{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lusjfpwv-af3aec158ccecfd264aa45344378c886 hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_one_fifth  av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-lusjsh5u-cffa166a5d1f4422473d5177ebb59050 sc-av_one_fifth av-break-at-tablet-flextable av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lusjsh5u-cffa166a5d1f4422473d5177ebb59050\">\n.flex_column.av-lusjsh5u-cffa166a5d1f4422473d5177ebb59050{\nwidth:17.6%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-lusjsh5u-cffa166a5d1f4422473d5177ebb59050 .av-flex-placeholder{\nwidth:3%;\n}\n<\/style>\n<div  class='flex_column av-lusjsh5u-cffa166a5d1f4422473d5177ebb59050 av_one_fifth  avia-builder-el-3  el_after_av_hr  el_before_av_one_fifth  first av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-middle av-hide-on-mobile  '     ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lusjl5a0-cc189c327000d5aa08f7db23f053c9e7\">\n.flex_column.av-lusjl5a0-cc189c327000d5aa08f7db23f053c9e7{\nwidth:17.6%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-lusjl5a0-cc189c327000d5aa08f7db23f053c9e7 .av-flex-placeholder{\nwidth:3%;\n}\n<\/style>\n<div  class='flex_column av-lusjl5a0-cc189c327000d5aa08f7db23f053c9e7 av_one_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_two_fifth  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lusjn4of-6c25d7710d2940b4619d03f6c0d9d149\">\n.avia-image-container.av-lusjn4of-6c25d7710d2940b4619d03f6c0d9d149 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lusjn4of-6c25d7710d2940b4619d03f6c0d9d149 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lusjn4of-6c25d7710d2940b4619d03f6c0d9d149 av-styling- av-img-linked avia-align-center  avia-builder-el-5  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.amazon.com\/Marketing-Invisible-Investor-Second-Paul\/dp\/183563091X\/ref=sr_1_1?crid=3C70CR00Q55UG&amp;dib=eyJ2IjoiMSJ9.k_FTVzSH1sfpgolSBw0PBJEvepBa72enm8_l_tVBhEjrWaxGbk7DLDh_JL8MjpRRh6N9KUW-A-MFFUJ7VaSPqS83U2Gr5b6pqHxMR10Ukn4EaSM09eGdhMwdvn2q67a1EPw04EGoQhqSA__7-_cOy9-YTNnlPSAlX_EsYDb1XnyIb7F-r_EDaoEG5uIgpsWptC53urdDq38XRd-5sOzUdy9UmKeKfE6psZYQqaoxTS8.PfgOOxkDeTusfxuNGqb8BKOtJYEQFdyEVzc4reS5I6I&amp;dib_tag=se&amp;keywords=marketing+to+the+invisible+investor&amp;qid=1712596220&amp;sprefix=marketing+to+the+invisible+investor%2Caps%2C65&amp;sr=8-1\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='paul das book image'><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class='wp-image-480 avia-img-lazy-loading-not-480 avia_image ' src=\"https:\/\/questromworld.bu.edu\/revrev2024\/wp-content\/uploads\/sites\/60\/2024\/04\/paul-das-book-image-300x225.jpeg\" alt='' title='paul das book image'  height=\"225\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/questromworld.bu.edu\/revrev2024\/wp-content\/uploads\/sites\/60\/2024\/04\/paul-das-book-image-300x225.jpeg 300w, https:\/\/questromworld.bu.edu\/revrev2024\/wp-content\/uploads\/sites\/60\/2024\/04\/paul-das-book-image-1030x773.jpeg 1030w, https:\/\/questromworld.bu.edu\/revrev2024\/wp-content\/uploads\/sites\/60\/2024\/04\/paul-das-book-image-768x576.jpeg 768w, https:\/\/questromworld.bu.edu\/revrev2024\/wp-content\/uploads\/sites\/60\/2024\/04\/paul-das-book-image-1536x1152.jpeg 1536w, https:\/\/questromworld.bu.edu\/revrev2024\/wp-content\/uploads\/sites\/60\/2024\/04\/paul-das-book-image-2048x1536.jpeg 2048w, https:\/\/questromworld.bu.edu\/revrev2024\/wp-content\/uploads\/sites\/60\/2024\/04\/paul-das-book-image-1500x1125.jpeg 1500w, https:\/\/questromworld.bu.edu\/revrev2024\/wp-content\/uploads\/sites\/60\/2024\/04\/paul-das-book-image-705x529.jpeg 705w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lusk3dqj-558c3efb6be9e9cee8b9165f218a0f3a\">\n#top .hr.hr-invisible.av-lusk3dqj-558c3efb6be9e9cee8b9165f218a0f3a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-lusk3dqj-558c3efb6be9e9cee8b9165f218a0f3a hr-invisible  avia-builder-el-6  el_after_av_image  avia-builder-el-last  av-desktop-hide av-medium-hide av-small-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hor7g-6d0a461f999370f47b54ff64d470c7a2\">\n.flex_column.av-hor7g-6d0a461f999370f47b54ff64d470c7a2{\nwidth:38.2%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-hor7g-6d0a461f999370f47b54ff64d470c7a2 .av-flex-placeholder{\nwidth:3%;\n}\n<\/style>\n<div  id=\"bookDescription\"  class='flex_column av-hor7g-6d0a461f999370f47b54ff64d470c7a2 av_two_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-lusjlp2o-a07b3361f3dd752c1f686367527cecc6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Marketing to the Invisible Investor (Second Edition)<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lusjly59-ba5deb8b1d491f18dcc4a6f70032ce3d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h5><a href=\"https:\/\/questromworld.bu.edu\/revrev2024\/speakers#paulDas\"><em>By Paul Das<\/em><\/a><\/h5>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lusjqko1-b49eb156954d212c34dc058ae83d82fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>How do you reach the investor you never see?<\/p>\n<p>This is the question that plagues the 21st century fund manager.<\/p>\n<p>In a world that&#8217;s moved rapidly from face-to-face meetings and events to online contact the ways funds are marketed has changed forever. In this book, Paul Das uses his 20 plus years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques and technologies including AI and behavioural science to reach investors and clients more effectively than ever before. Covering data collection and analysis, e-mail marketing, social media, copywriting skills, the psychology of persuasion &#8211; and lots more this book is required reading for anyone in the fund marketing sector.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-lusjs2vk-efa353870323df22c753709b8034e4b5-wrap avia-button-left  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.amazon.com\/Marketing-Invisible-Investor-Second-Paul\/dp\/183563091X\/ref=sr_1_1?crid=3C70CR00Q55UG&amp;dib=eyJ2IjoiMSJ9.k_FTVzSH1sfpgolSBw0PBJEvepBa72enm8_l_tVBhEjrWaxGbk7DLDh_JL8MjpRRh6N9KUW-A-MFFUJ7VaSPqS83U2Gr5b6pqHxMR10Ukn4EaSM09eGdhMwdvn2q67a1EPw04EGoQhqSA__7-_cOy9-YTNnlPSAlX_EsYDb1XnyIb7F-r_EDaoEG5uIgpsWptC53urdDq38XRd-5sOzUdy9UmKeKfE6psZYQqaoxTS8.PfgOOxkDeTusfxuNGqb8BKOtJYEQFdyEVzc4reS5I6I&amp;dib_tag=se&amp;keywords=marketing+to+the+invisible+investor&amp;qid=1712596220&amp;sprefix=marketing+to+the+invisible+investor%2Caps%2C65&amp;sr=8-1'  class='avia-button av-lusjs2vk-efa353870323df22c753709b8034e4b5 av-link-btn avia-icon_select-no avia-size-medium avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Buy Here\"><span class='avia_iconbox_title' >Buy Here<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8y1qc-7868f7267f2f032a566742df4d052b7f\">\n.flex_column.av-8y1qc-7868f7267f2f032a566742df4d052b7f{\nwidth:17.6%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-8y1qc-7868f7267f2f032a566742df4d052b7f .av-flex-placeholder{\nwidth:3%;\n}\n<\/style>\n<div  class='flex_column av-8y1qc-7868f7267f2f032a566742df4d052b7f av_one_fifth  avia-builder-el-12  el_after_av_two_fifth  avia-builder-el-last  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-middle av-hide-on-mobile  '     ><\/div><\/div><!--close column table wrapper. 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