{"id":111,"date":"2023-12-13T16:22:34","date_gmt":"2023-12-13T16:22:34","guid":{"rendered":"https:\/\/questromworld.bu.edu\/shark-tank\/about\/"},"modified":"2023-12-13T16:22:34","modified_gmt":"2023-12-13T16:22:34","slug":"about","status":"publish","type":"page","link":"https:\/\/questromworld.bu.edu\/shark-tank\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-av_section-68cba3020fe16cbc83c4b9387e699806 main_color avia-section-default avia-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-111'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-av_textblock-46732326fdee401e4192aabac385b331 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;text-transform: uppercase;font-weight: bold;font-size: 30px;color: #a71931\">THE EVENT<\/p>\n<\/div><\/section>\n<div  class='hr av-av_hr-caf93ed47cdb921aa9f1e36943a9927f hr-default  avia-builder-el-2  el_after_av_textblock  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_fifth-7e74e5a63762096a89eb28937289d310 av_one_fifth  avia-builder-el-3  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-av_three_fifth-5635b6bec121e03abd114392dfa16fa0 av_three_fifth  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-8a89907415fc7f0f6805688e387b5fc0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"x_MsoNormal\" style=\"text-align: center;font-size: 22px\">As a leader in the dynamic world of asset management, staying ahead means embracing the revolution in digital marketing and AI.<\/p>\n<p class=\"x_MsoNormal\" style=\"text-align: center;font-size: 22px\">That\u2019s why we created the one-of-a-kind conference:<\/p>\n<p class=\"x_MsoNormal\" style=\"text-align: center;font-size: 22px\">\\&#8221;<strong>Revenue Revolution for Asset Managers: How to Master Digital Marketing and AI to Drive Sales<\/strong>\\&#8221;<\/p>\n<p class=\"x_MsoNormal\" style=\"text-align: center;font-size: 22px\">This trailblazing event offers asset management pros an unparalleled opportunity to energize distribution.<\/p>\n<p class=\"x_MsoNormal\" style=\"text-align: center;font-size: 22px\">Hosted at BU\u2019s prestigious Questrom School of Business, this full-day seminar is your gateway to the future of your sales and marketing.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-av_one_fifth-7ed1e6b4620be5e8db48923de92a72fc av_one_fifth  avia-builder-el-6  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-ae18d0d59feef59a0f89b1cf5fbe964e main_color avia-section-default avia-shadow  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-111'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-av_textblock-a07f7de97dc603197b9e3b8ec0c2768a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;text-transform: uppercase;font-weight: bold;font-size: 30px;color: #a71931\">Our hosts<\/p>\n<\/div><\/section>\n<div class='flex_column_table &apos;av-lthqj0xh&apos;-0bff447bd60ca3f999d1b4786540b9e0 sc-av_one_fifth &apos;av-break-at-tablet&apos;-flextable &apos;av-equal-height-column&apos;-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-lthqj0xh&apos;-0bff447bd60ca3f999d1b4786540b9e0\">\n.flex_column.&apos;av-lthqj0xh&apos;-0bff447bd60ca3f999d1b4786540b9e0{\nwidth:15.2%;\nborder-width:&apos;&apos;px;\nborder-color:&apos;&apos;;\nborder-style:&apos;solid&apos;;\nborder-radius:&apos;&apos; 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av_multi_colums'  itemprop=\"text\" ><h3 style=\"font-size: 26px;text-align: center\"><strong>Rick Lake<\/strong><\/h3>\n<h3 style=\"font-size: 18px;text-align: center;font-family: italic;color: #a71931\"><strong>CAIA, CETF, <\/strong><strong>Boston University Lecturer<\/strong><\/h3>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-6d688082e17a413bf8e7ff416b09a2d7\">\n.flex_column.av-av_one_third-6d688082e17a413bf8e7ff416b09a2d7{\nwidth:29.333333333333%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-6d688082e17a413bf8e7ff416b09a2d7 av_one_third  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_fifth  &apos;av-break-at-tablet&apos; flex_column_table_cell &apos;av-equal-height-column&apos; &apos;av-align-middle&apos;  column-top-margin'     ><section  class='av_textblock_section av-av_textblock-94bd662c4e420c4aff239eca0c2e6d4b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 18px\">Rick is an accomplished alternative investment, asset management, and wealth management executive with a track record of leadership in fundraising, investment performance, communications, product development, and team building.<\/p>\n<p style=\"font-size: 18px\">As an award-winning communicator, he is dedicated to helping managers achieve \\&#8221;narrative alpha\\&#8221;for their strategies\u2014uniting the time-tested principles of effective communications with technology\u2014and providing advisors, allocators, and investors with the information and insights they need to succeed.<\/p>\n<p style=\"font-size: 18px\">As an educator, Rick has been an invited presenter at the Morningstar Investment Conference, the London Business School, the MIT Sloan Investment Management Conference, and Yale School of Management, and at financial industry conferences around the US.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-11ewif&apos;-94544dc38f1a03bf8cf5fe7e1ce84f43\">\n@keyframes av_boxShadowEffect_&apos;av-11ewif&apos;-94544dc38f1a03bf8cf5fe7e1ce84f43-row {\n0%   { box-shadow: &apos;&apos; 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&apos;av-break-at-tablet&apos; flex_column_table_cell &apos;&apos; &apos;av-align-top&apos; av-animated-generic &apos;&apos; shadow-not-animated &apos;&apos; avia-link-column av-column-link avia-link-column-hover  '    data-link-column-url=\"http:\/\/&amp;apos;&amp;apos;\"   aria-label='&amp;apos;&amp;apos;'  ><a class=\"av-screen-reader-only\" href=http:\/\/&amp;apos;&amp;apos;  title=\"&amp;apos;&amp;apos;\" alt=\"&amp;apos;&amp;apos;\">Follow a manual added link<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;&apos;-174c96f57d7b8312474898968624889a\">\n.avia-image-container.&apos;&apos;-174c96f57d7b8312474898968624889a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.&apos;&apos;-174c96f57d7b8312474898968624889a .av-image-caption-overlay-center{\ncolor:&apos;#ffffff&apos;;\nfont-size:&apos;&apos;px;\n}\n<\/style>\n<div  id=\"aposapos\"  class='avia-image-container &apos;&apos;-174c96f57d7b8312474898968624889a av-styling-&apos;circle&apos; &apos;&apos; av-img-linked avia_animated_image av-animated-when-visible-95 &apos;no-animation&apos; avia-align-&apos;center&apos;  avia-builder-el-20  el_before_av_hr  avia-builder-el-first  aposapos &apos;&apos;'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"&apos;https:\/\/questromworld.bu.edu\/shark-tank\/wp-content\/uploads\/sites\/71\/2025\/01\/Picture4.jpgwp-content\/uploads\/sites\/71\/2024\/03\/Peter-Howard-1-1.jpg&apos;\" alt='&apos;&apos;' title='&apos;&apos;'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<div  id=\"aposapos\"  class='hr &apos;av-n4mmf&apos;-a06694b34249b3177e5bf125d6eb2924 hr-&apos;custom&apos;  avia-builder-el-21  el_after_av_image  el_before_av_textblock  aposapos &apos;&apos;'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-&apos;av-lthqm205&apos;-72ed3292a7e5f951b14b074e7dd1b817\">\n#top .av_textblock_section.&apos;av-lthqm205&apos;-72ed3292a7e5f951b14b074e7dd1b817 .avia_textblock{\nfont-size:&apos;&apos;;\ntext-align:&apos;&apos;;\ncolumn-count:&apos;&apos;;\ncolumn-gap:&apos;&apos;;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .av_textblock_section.&apos;av-lthqm205&apos;-72ed3292a7e5f951b14b074e7dd1b817 .avia_textblock{\nfont-size:&apos;&apos;;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.&apos;av-lthqm205&apos;-72ed3292a7e5f951b14b074e7dd1b817 .avia_textblock{\nfont-size:&apos;&apos;;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .av_textblock_section.&apos;av-lthqm205&apos;-72ed3292a7e5f951b14b074e7dd1b817 .avia_textblock{\nfont-size:&apos;&apos;;\n}\n}\n<\/style>\n<section  id=\"aposapos\"  class='av_textblock_section &apos;av-lthqm205&apos;-72ed3292a7e5f951b14b074e7dd1b817 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock aposapos &apos;&apos; av_multi_colums'  itemprop=\"text\" ><h3 style=\"font-size: 26px;text-align: center\"><strong><a href=\"https:\/\/www.bu.edu\/questrom\/faculty-research\/faculty-directory\/peter-howard\/\" target=\"_blank\" rel=\"noopener\">Peter Howard<\/a><\/strong><\/h3>\n<h3 style=\"font-size: 18px;text-align: center;font-family: italic;color: #a71931\"><strong><span class=\"title\">Professor of the Practice, Marketing<\/span><\/strong><\/h3>\n<h3 style=\"font-size: 18px;text-align: center;font-family: italic;color: #a71931\"><span class=\"title\">Executive Director, Questrom Digital Business Institute<\/span><\/h3>\n<h3 style=\"font-size: 18px;text-align: center;font-family: italic;color: #a71931\"><span class=\"title\">Executive Director, MSDT Program<\/span><\/h3>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-2cf1fafd5e1d2ff72c55d2c516c24265\">\n.flex_column.av-av_one_third-2cf1fafd5e1d2ff72c55d2c516c24265{\nwidth:29.333333333333%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-2cf1fafd5e1d2ff72c55d2c516c24265 av_one_third  avia-builder-el-23  el_after_av_one_fourth  el_before_av_one_fifth  &apos;av-break-at-tablet&apos; flex_column_table_cell &apos;&apos; &apos;av-align-top&apos;  '     ><section  class='av_textblock_section av-av_textblock-2af8e49238348450b929baa8f13d1251 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 18px\">Peter is Professor of the Practice Boston University Questrom School of Business and Executive Director, Questrom Digital Business Institute, which serves as a platform to connect faculty researchers, students and the business community, nurturing a vibrant community of scholars, students, and stakeholders with interests in digital transformation.<\/p>\n<p style=\"font-size: 18px\">Pete has over 40 years of marketing, ecommerce and corporate leadership experience, and teaches courses in Digital Business Strategy and Marketing.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-6d688082e17a413bf8e7ff416b09a2d7\">\n.flex_column.av-av_one_fifth-6d688082e17a413bf8e7ff416b09a2d7{\nwidth:15.2%;\nmargin-left:6%;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-6d688082e17a413bf8e7ff416b09a2d7 av_one_fifth  avia-builder-el-25  el_after_av_one_third  el_before_av_hr  &apos;av-break-at-tablet&apos; flex_column_table_cell &apos;&apos; &apos;av-align-top&apos;  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='hr av-av_hr-9c708564cb1564046c7838b31bf3fb9e hr-default  avia-builder-el-26  el_after_av_one_fifth  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-av_textblock-bdad299a96ffcfee42e44f38f5eedebe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;text-transform: uppercase;font-weight: bold;font-size: 30px;color: #a71931\">WHY ATTEND ?<\/p>\n<\/div><\/section>\n<div  class='hr av-av_hr-b6b5898ca3aedadced393bd9ac230968 hr-default  avia-builder-el-28  el_after_av_textblock  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_fifth-49035bca9f22186a4ffac343c118a968 av_one_fifth  avia-builder-el-29  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div><div  class='flex_column av-av_three_fifth-64c0cfb5b4fb43bf09590028ac39e1f4 av_three_fifth  avia-builder-el-30  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-018d20d48f69b811c705144b6704568a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;color: #a71931\"><em> Transform Distribution<\/em><\/h3>\n<p style=\"text-align: center;font-size: 22px\">Discover how to elevate your sales and marketing with the latest innovations in digital marketing and AI.<\/p>\n<p style=\"text-align: center;font-size: 22px\">Learn how to tackle implementation and compliance challenges.<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;font-size: 22px\">Gain a true competitive edge in your field<span data-ccp-props=\"{\">.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-av_hr-a62cb96082b27f1b7a5c3b65cda8fcbf hr-default  avia-builder-el-32  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-9f62526cc98810bba4c66ba4a8b9f7f1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;color: #a71931\"><em>Expert Insights<\/em><\/h3>\n<p style=\"text-align: center;font-size: 22px\">Learn from expert faculty members of BU\u2019s Digital Business Institute plus industry leaders in ETF, mutual fund, and alternative investment marketing.<\/p>\n<p style=\"text-align: center;font-size: 22px\">Conference speakers will share their wealth of knowledge and experience in digital strategies and AI.<span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-av_hr-3c8247c0a246abcd354666bfe1d58e2c hr-default  avia-builder-el-34  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-adf69e8ca4fa6b5b64f2a2b5ad086602 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;color: #a71931\"><em>Networking Opportunities<\/em><\/h3>\n<p style=\"text-align: center;font-size: 22px\">Connect with peers and leaders from the asset management industry, foster valuable relationships, and exchange insights.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-av_one_fifth-9616502749d510cade1d223b1500d35e av_one_fifth  avia-builder-el-36  el_after_av_three_fifth  el_before_av_hr  flex_column_div  '     ><\/div><div  class='hr av-av_hr-e69abf9de9eadc602ac9deb018a3dc20 hr-default  avia-builder-el-37  el_after_av_one_fifth  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-111","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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