{"id":2161,"date":"2014-07-23T10:43:31","date_gmt":"2014-07-23T14:43:31","guid":{"rendered":"https:\/\/questromworld.bu.edu\/studyabroad\/?p=2161"},"modified":"2022-10-11T20:09:02","modified_gmt":"2022-10-11T20:09:02","slug":"edi","status":"publish","type":"post","link":"https:\/\/questromworld.bu.edu\/studyabroad\/2014\/07\/23\/edi\/","title":{"rendered":"Entrepreneurship Development Institute Internship 2014 \u2013 Second Week"},"content":{"rendered":"<p><a href=\"https:\/\/questromworld.bu.edu\/studyabroad\/wp-content\/uploads\/sites\/22\/2014\/07\/AFTER-the-42-hr-train-ride.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-2165\" src=\"https:\/\/questromworld.bu.edu\/studyabroad\/wp-content\/uploads\/sites\/22\/2014\/07\/AFTER-the-42-hr-train-ride.jpg\" alt=\"AFTER the 42 hr train ride\" width=\"188\" height=\"250\" srcset=\"https:\/\/questromworld.bu.edu\/studyabroad\/wp-content\/uploads\/sites\/22\/2014\/07\/AFTER-the-42-hr-train-ride.jpg 480w, https:\/\/questromworld.bu.edu\/studyabroad\/wp-content\/uploads\/sites\/22\/2014\/07\/AFTER-the-42-hr-train-ride-225x300.jpg 225w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/><\/a>EDI sent us (Bradley and Addison) to Varanasi to investigate the local\u00a0branch of the\u00a0<span style=\"color: #000000\">Producer Company,\u00a0<\/span><span style=\"color: #000000\">an organization of weavers, dyers, master weavers and other members of the crafting process.\u00a0<\/span>Once we arrived in Varanasi, we made our way to our accommodations. After crossing a\u00a0temporary bridge\u2013which will need to be dismantled as soon as monsoon season comes\u2013and a short five-minute trek, we arrived at our guesthouse surrounded by picturesque scenery, animal life and the local school.<\/p>\n<p><a href=\"https:\/\/questromworld.bu.edu\/studyabroad\/wp-content\/uploads\/sites\/22\/2014\/07\/Varanasi-Temporary-Bridge.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-2164\" src=\"https:\/\/questromworld.bu.edu\/studyabroad\/wp-content\/uploads\/sites\/22\/2014\/07\/Varanasi-Temporary-Bridge.jpg\" alt=\"Varanasi Temporary Bridge\" width=\"224\" height=\"300\" \/><\/a>On our first day of work, we met our employers from EDI who work with the Producer Company Limited (PCL). PCL assists\u00a0weavers in three clusters surrounding Varanasi: Kotwa, Lohta, and Ramnagas. We had a very productive first day visiting\u00a0Kotwa, which is also where the head office of PCL is located. We were amazed to find out that this rural village was made up of 30,000 weavers! Although our first day of work was challenging, it proved very productive with our objectives changing and reshaping as the day wore on.<\/p>\n<p>Ultimately, we decided that our first objective would be\u00a0to encourage more weavers to join the Producer Company Limited. To achieve this, we created promotional materials with case studies that could be distributed to all weavers. We highlighted\u00a0Mushtaqueem, a master weaver who exports domestically and internationally as a\u00a0case study to demonstrate\u00a0how beneficial joining the Producer Company Limited could be.\u00a0We really enjoyed our time with Mushtaqueem, and we could tell that he truly cared about his weavers.<\/p>\n<p>In addition to\u00a0collecting case studies for promotional use, we were able to learn from our visit more about the ancient art of handloom and to understand more about the Producer Company Limited. We\u2019d like to add that this visit was also a great opportunity to buy scarves by the bulk!<\/p>\n<p><a href=\"https:\/\/questromworld.bu.edu\/studyabroad\/wp-content\/uploads\/sites\/22\/2014\/07\/Testing-the-product.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-2163\" src=\"https:\/\/questromworld.bu.edu\/studyabroad\/wp-content\/uploads\/sites\/22\/2014\/07\/Testing-the-product.jpg\" alt=\"Testing the product\" width=\"187\" height=\"250\" \/><\/a>After meeting with Mushtaqueem, we went a couple blocks down in the Ramnagas cluster and met with the chairman of the Producer Company Limited \u2013 Amresh. Amresh was extremely helpful and provided us with a lot of detail that will help us bring tourists to the Ramnagas cluster. By attracting tours to this cluster, we hope to increase\u00a0both domestic and international brand recognition and to\u00a0increase of sales and revenue stream for the Producer Company Limited.<\/p>\n<p><a href=\"https:\/\/questromworld.bu.edu\/studyabroad\/wp-content\/uploads\/sites\/22\/2014\/07\/Pink-guest-house-in-Varanasi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2162\" src=\"https:\/\/questromworld.bu.edu\/studyabroad\/wp-content\/uploads\/sites\/22\/2014\/07\/Pink-guest-house-in-Varanasi.jpg\" alt=\"Pink guest house in Varanasi\" width=\"187\" height=\"250\" \/><\/a>To savor\u00a0the precious time we have in Varanasi, we have used every opportunity to explore this vibrant city. We\u2019ve visited the palace where the Ramnagas King and Queen live, explored the river Ganges by boat, witnessed the candle prayer vigils on the steps of Varanasi, and seen a cow drink from a mans hand which was coming out a street tap! It seems, however, that wherever we\u00a0go there\u2019s a slightly amusing tourist fee \u2013 \u201820 rupees for Indian citizens and 150 rupees for foreign tourists\u2019 read the sign at Ramnagas palace. Nevertheless, we feel we got our money&#8217;s worth when we saw the King and Queen of Ramnagas leave their palace; this will forever be our claim to fame!<\/p>\n<p>Bradley &amp; Addison<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EDI sent us (Bradley and Addison) to Varanasi to investigate the local\u00a0branch of the\u00a0Producer Company,\u00a0an organization of weavers, dyers, master weavers and other members of the crafting process.\u00a0Once we arrived in Varanasi, we made our way to our accommodations. After crossing a\u00a0temporary bridge\u2013which will need to be dismantled as soon as monsoon season comes\u2013and a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[41,44,55,58],"class_list":["post-2161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-india","tag-edi","tag-entrepreneurship-internship","tag-india","tag-internship-only"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrepreneurship Development Institute Internship 2014 \u2013 Second Week - Questrom Study Abroad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/questromworld.bu.edu\/studyabroad\/2014\/07\/23\/edi\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Entrepreneurship Development Institute Internship 2014 \u2013 Second Week - Questrom Study Abroad\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"EDI sent us (Bradley and Addison) to Varanasi to investigate the local\u00a0branch of the\u00a0Producer Company,\u00a0an organization of weavers, dyers, master weavers and other members of the crafting process.\u00a0Once we arrived in Varanasi, we made our way to our accommodations. 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