{"id":2326,"date":"2014-07-25T14:22:05","date_gmt":"2014-07-25T18:22:05","guid":{"rendered":"https:\/\/questromworld.bu.edu\/studyabroad\/?p=2326"},"modified":"2022-10-11T20:08:27","modified_gmt":"2022-10-11T20:08:27","slug":"steph","status":"publish","type":"post","link":"https:\/\/questromworld.bu.edu\/studyabroad\/2014\/07\/25\/steph\/","title":{"rendered":"Stephanie Hill, Shanghai Internship"},"content":{"rendered":"

\"Stephanie<\/a>Interned at Ringier AG as an Events and Marketing Intern, Spring 2014<\/strong><\/p>\n

Internship<\/strong>:\u00a0 Ringier AG is a multinational integrated media company that distributes three magazines that cater to expats in Shanghai: City Weekend, Shanghai Family, and Home and Office<\/em>.\u00a0 At my internship, I primarily helped research, prepare, and execute events for these publications.\u00a0 I worked for the branding manager, who provided me with insight on the strategy behind upholding a strong brand reputation.\u00a0 The marketing department was extremely small \u2013 which was great because I was given so much responsibility.\u00a0 I was given several cool creative tasks because of my familiarity with advertising to Westerners, such as designing advertisements for upcoming events or creating slogans for marketing campaigns. Many highlights came from my internship experience, some of which included dressing as the Easter bunny for Shanghai Family\u2019s <\/em>\u201cEaster FunDay,\u201d or being in charge of the VIP section of City Weekend\u2019<\/em>s \u201cReaders\u2019 Choice Awards.\u201d<\/p>\n

What I Learned:<\/strong> I learned so much about Chinese culture that goes way beyond textbooks.\u00a0 For example, I got to really experience and understand the long process of building and maintaining relationships.\u00a0 Whether it\u2019s just a friendship or conducting business, having a genuine relationship is fundamental in Chinese culture.\u00a0 I also learned that cheese is impossible to find.<\/p>\n

What Surprised Me:\u00a0 <\/strong>I was actually shocked by how convenient everything was.\u00a0 Cabs were always available and incredibly inexpensive.\u00a0 Food was dirt cheap and delicious. \u00a0Not to mention, McDonalds delivery is 24\/7.<\/p>\n

Hardest Part: <\/strong>There are numerous difficulties that come with living in China \u2013censorship, ambiguous meats, Wi-Fi that\u2019s slower than 1999 dial-up, everyone constantly staring at you.\u00a0 It takes a lot of adjustment but at the end of the day that\u2019s what makes the experience so unique.<\/p>\n

Best Part: <\/strong>Becoming friends with the locals and learning about the hidden gems in the city.\u00a0 On the surface, Shanghai is pretty incredible, but locals can show you where to find the city\u2019s best pork buns or the most beautiful spot to see the Pudong skyline.<\/p>\n

My Tips:<\/strong><\/p>\n