{"id":228,"date":"2025-10-21T12:24:34","date_gmt":"2025-10-21T12:24:34","guid":{"rendered":"https:\/\/questromworld.bu.edu\/test-tm\/?page_id=228"},"modified":"2025-10-21T13:16:48","modified_gmt":"2025-10-21T13:16:48","slug":"home-2","status":"publish","type":"page","link":"https:\/\/questromworld.bu.edu\/test-tm\/","title":{"rendered":"Home-2"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  container_wrap sidebar_right'  style='height: 801px;'  ><\/div>\n<div id='intro'  class='avia-section av-1fi0mx-24cf36ca3294964b73f5ddf6e1432ecf main_color avia-section-huge avia-no-border-styling  avia-builder-el-1  el_after_av_layerslider  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-228'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1f60m5-be23694da3f1044684aa8c9f28ec7244 av_one_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e951t-72baacab4f86904281922f1afcf27ec2\">\n.flex_column.av-1e951t-72baacab4f86904281922f1afcf27ec2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1e951t-72baacab4f86904281922f1afcf27ec2 av_three_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dkmsp-56a39315e9a9ef0cc9d526fa02a2dbd2\">\n#top .av-special-heading.av-1dkmsp-56a39315e9a9ef0cc9d526fa02a2dbd2{\npadding-bottom:10px;\nfont-size:30px;\n}\nbody .av-special-heading.av-1dkmsp-56a39315e9a9ef0cc9d526fa02a2dbd2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-1dkmsp-56a39315e9a9ef0cc9d526fa02a2dbd2 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-1dkmsp-56a39315e9a9ef0cc9d526fa02a2dbd2 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-1dkmsp-56a39315e9a9ef0cc9d526fa02a2dbd2 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-1dkmsp-56a39315e9a9ef0cc9d526fa02a2dbd2 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-1dkmsp-56a39315e9a9ef0cc9d526fa02a2dbd2 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-4  avia-builder-el-no-sibling  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Our research explores how platforms can balance the rights of speakers and listeners while combating dishonest assertions<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4w68t-27c67c8ee01728f346ec657e8f42855f\">\n.flex_column.av-4w68t-27c67c8ee01728f346ec657e8f42855f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4w68t-27c67c8ee01728f346ec657e8f42855f av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-5fp6d-3843f7cb7be5b65cde284feeb14a1a31 alternate_color avia-section-huge avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  reveal avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-228'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-i5ct-4d5c434e451f73dd734ef7d08e35e02c av_one_fifth  avia-builder-el-7  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4asq1-75c559e99a2e52f6ee55531a85fd8b46\">\n.flex_column.av-4asq1-75c559e99a2e52f6ee55531a85fd8b46{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4asq1-75c559e99a2e52f6ee55531a85fd8b46 av_three_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-41vfd-5586084905218faa69848798247545f4\">\n#top .av-special-heading.av-41vfd-5586084905218faa69848798247545f4{\npadding-bottom:10px;\nfont-size:30px;\n}\nbody .av-special-heading.av-41vfd-5586084905218faa69848798247545f4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-41vfd-5586084905218faa69848798247545f4 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-41vfd-5586084905218faa69848798247545f4 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-41vfd-5586084905218faa69848798247545f4 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-41vfd-5586084905218faa69848798247545f4 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-41vfd-5586084905218faa69848798247545f4 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >What Are We Building?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ceap-058832fe414316ca83157f93202a7a8d\">\n#top .av_textblock_section.av-3ceap-058832fe414316ca83157f93202a7a8d .avia_textblock{\nfont-size:18px;\n}\n<\/style>\n<section  class='av_textblock_section av-3ceap-058832fe414316ca83157f93202a7a8d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Explore how our behavioral experiments reveal the mechanisms needed to combat misleading product claims in digital marketplaces.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m9bjelbn-a761280e00bf93430aa108fbf7f523f5\">\n#top .hr.hr-invisible.av-m9bjelbn-a761280e00bf93430aa108fbf7f523f5{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-m9bjelbn-a761280e00bf93430aa108fbf7f523f5 hr-invisible  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xaxl-6132ee14cbdfe67cdfdc7f1778b76e59\">\n.flex_column.av-2xaxl-6132ee14cbdfe67cdfdc7f1778b76e59{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2xaxl-6132ee14cbdfe67cdfdc7f1778b76e59 av_one_fifth  avia-builder-el-12  el_after_av_three_fifth  el_before_av_one_full  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1n929-f69c8f5e90881bcb875061be8f72b39d\">\n.flex_column.av-1n929-f69c8f5e90881bcb875061be8f72b39d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1n929-f69c8f5e90881bcb875061be8f72b39d av_one_full  avia-builder-el-13  el_after_av_one_fifth  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><div  class='togglecontainer av-mgz67lk5-fc87a05cacfb311deea29931d45fa25b av-elegant-toggle  avia-builder-el-14  avia-builder-el-no-sibling  toggle_close_all' >\n<section class='av_toggle_section av-mgz6600x-c3abe6be6ed91e7b545880f050749b19'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-qa_1' data-fake-id='#qa_1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='qa_1' data-slide-speed=\"200\" data-title=\"Our Mission: Combating Misleading Product Claims\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Our Mission: Combating Misleading Product Claims\" data-aria_expanded=\"Click to collapse: Our Mission: Combating Misleading Product Claims\">Our Mission: Combating Misleading Product Claims<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='qa_1' aria-labelledby='toggle-qa_1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Building accountability mechanisms for honest e-commerce advertising.<\/p>\n<p>Digital marketplaces like Amazon, Alibaba, and eBay are &#8220;two-sided platforms&#8221; where sellers advertise products and buyers make purchasing decisions. However, sellers often make misleading claims about product quality, features, or benefits to attract buyers. Our research focuses on creating mechanisms that hold sellers accountable for their advertising claims, protecting consumers from deceptive practices that lead to poor purchasing decisions and market inefficiencies.<\/p>\n<div class=\"accordionItem_gZsL active_ISmp\">\n<div id=\"content-mission\" class=\"accordionContent_ypL_\" role=\"region\" aria-labelledby=\"header-mission\">\n<div class=\"contentWrapper_Gr1_\">\n<div>\n<div class=\"highlightBox_1\"><strong>Goal:<\/strong>Design interventions that ensure honest advertising in digital marketplaces, rebuilding consumer trust and market integrity.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-922gp-b906eef95db27083246f2497a595f88a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-qa_2' data-fake-id='#qa_2' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='qa_2' data-slide-speed=\"200\" data-title=\"How Our E-commerce Marketplace Works\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: How Our E-commerce Marketplace Works\" data-aria_expanded=\"Click to collapse: How Our E-commerce Marketplace Works\">How Our E-commerce Marketplace Works<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='qa_2' aria-labelledby='toggle-qa_2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Real human participants simulate buying and selling with advertising claims.<\/p>\n<p>Our platform bridges economic theory and user interface design, allowing us to study complex marketplace challenges through human participant interactions in a gamified online simulation of real-world e-commerce conditions.<\/p>\n<div class=\"accordionItem_gZsL active_ISmp\">\n<div id=\"content-mission\" class=\"accordionContent_ypL_\" role=\"region\" aria-labelledby=\"header-mission\">\n<div class=\"contentWrapper_Gr1_\">\n<section class=\"experience-section\">\n<div class=\"experience-box consumer\">\n<h3><span class=\"icon\">\ud83e\uddcd\u200d\u2640\ufe0f<\/span> Consumer Experience<\/h3>\n<p class=\"italic-subtitle\">Watch how buyers navigate product advertisements and make purchasing decisions in our marketplace simulation.<\/p>\n<ul>\n<li>Browse product advertisements and evaluate claims<\/li>\n<li>Make purchasing decisions within budget constraints<\/li>\n<li>Challenge sellers if they believe claims are misleading<\/li>\n<li>Rate sellers after purchases to build reputation systems<\/li>\n<li>Learn from experience to avoid deceptive advertisements<\/li>\n<\/ul>\n<\/div>\n<div class=\"experience-box producer\">\n<h3><span class=\"icon\">\ud83c\udfed<\/span> Producer Experience<\/h3>\n<p class=\"italic-subtitle\">See how sellers create advertisements and manage their reputation in our experimental platform.<\/p>\n<ul>\n<li>Create product advertisements with quality claims<\/li>\n<li>Set quality levels and pricing strategies<\/li>\n<li>Choose to warrant their claims with financial backing<\/li>\n<li>Face consequences for misleading advertisements<\/li>\n<li>Build reputation through honest business practices<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<div>\n<div>Just like real e-commerce platforms, our marketplace includes reputation systems, product reviews, and now introduces &#8220;Truth Warrants&#8221; as an innovative accountability mechanism.<\/div>\n<div class=\"highlightBox_1\"><strong>Experimental Design:<\/strong><br \/>\nParticipants are randomly assigned to buyer or seller roles, creating authentic market dynamics where real human psychology and decision-making drive the outcomes.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/section>\n<\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-14z149-317a290e70ce6a5d39ce079e47d464f9 alternate_color avia-section-huge avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  reveal avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-228'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10ziwx-09adb1e78a3ae0509338df3bfc4eecb0\">\n#top .hr.hr-invisible.av-10ziwx-09adb1e78a3ae0509338df3bfc4eecb0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-10ziwx-09adb1e78a3ae0509338df3bfc4eecb0 hr-invisible  avia-builder-el-16  el_before_av_one_fourth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-bonbp-4887a0c781626b55a7562a3005432c51 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bonbp-4887a0c781626b55a7562a3005432c51\">\n.flex_column.av-bonbp-4887a0c781626b55a7562a3005432c51{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bonbp-4887a0c781626b55a7562a3005432c51 av_one_fourth  avia-builder-el-17  el_after_av_hr  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8gam8b8-849fcf77a8634a9a6aa752a0a9271d96\">\n.avia-image-container.av-m8gam8b8-849fcf77a8634a9a6aa752a0a9271d96 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8gam8b8-849fcf77a8634a9a6aa752a0a9271d96 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8gam8b8-849fcf77a8634a9a6aa752a0a9271d96 av-styling-no-styling avia-align-center  avia-builder-el-18  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class='wp-image-108 avia-img-lazy-loading-not-108 avia_image ' src=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/OEVLWG0-300x300.jpg\" alt='' title='OEVLWG0'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/OEVLWG0-300x300.jpg 300w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/OEVLWG0-1030x1030.jpg 1030w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/OEVLWG0-80x80.jpg 80w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/OEVLWG0-768x768.jpg 768w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/OEVLWG0-36x36.jpg 36w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/OEVLWG0-180x180.jpg 180w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/OEVLWG0-705x705.jpg 705w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/OEVLWG0.jpg 1300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b0jch-7ed54127c41bf7afa8bf265e577d912d\">\n.flex_column.av-b0jch-7ed54127c41bf7afa8bf265e577d912d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b0jch-7ed54127c41bf7afa8bf265e577d912d av_one_fourth  avia-builder-el-19  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8gamgfw-22e0279872469f44d57d26ae81e54c7d\">\n#top .av-special-heading.av-m8gamgfw-22e0279872469f44d57d26ae81e54c7d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m8gamgfw-22e0279872469f44d57d26ae81e54c7d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m8gamgfw-22e0279872469f44d57d26ae81e54c7d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m8gamgfw-22e0279872469f44d57d26ae81e54c7d av-special-heading-h3 blockquote modern-quote  avia-builder-el-20  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Gamification of Interventions<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m8gamv82-2adfd00721b54a97cd113f09d82e94f3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"col col--4\">\n<div class=\"featureCard_QAQr text--center\">\n<div class=\"text--center padding-horiz--md\">\n<p>Gamify economic interventions for realistic modeling of advertising and purchasing behavior by participants.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a7791-edb52620f9c17623ff39ab3a75dce5c1\">\n.flex_column.av-a7791-edb52620f9c17623ff39ab3a75dce5c1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-a7791-edb52620f9c17623ff39ab3a75dce5c1 av_one_fourth  avia-builder-el-22  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8galk2t-fce4360a6df21a14876c91301425b6eb\">\n.avia-image-container.av-m8galk2t-fce4360a6df21a14876c91301425b6eb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8galk2t-fce4360a6df21a14876c91301425b6eb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8galk2t-fce4360a6df21a14876c91301425b6eb av-styling-no-styling avia-align-center  avia-builder-el-23  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class='wp-image-107 avia-img-lazy-loading-not-107 avia_image ' src=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/55868-1-300x260.jpg\" alt='' title='people online buying'  height=\"260\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/55868-1-300x260.jpg 300w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/55868-1-1030x894.jpg 1030w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/55868-1-768x666.jpg 768w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/55868-1-1536x1333.jpg 1536w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/55868-1-2048x1777.jpg 2048w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/55868-1-1500x1301.jpg 1500w, https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/03\/55868-1-705x612.jpg 705w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10clp-2a1724a2b515499e7f465e04d892c604\">\n.flex_column.av-10clp-2a1724a2b515499e7f465e04d892c604{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-10clp-2a1724a2b515499e7f465e04d892c604 av_one_fourth  avia-builder-el-24  el_after_av_one_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8ganfes-e55d3a6f5795f1a2851c960ef744ce69\">\n#top .av-special-heading.av-m8ganfes-e55d3a6f5795f1a2851c960ef744ce69{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m8ganfes-e55d3a6f5795f1a2851c960ef744ce69 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m8ganfes-e55d3a6f5795f1a2851c960ef744ce69 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m8ganfes-e55d3a6f5795f1a2851c960ef744ce69 av-special-heading-h3 blockquote modern-quote  avia-builder-el-25  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Interactive Experiments<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m8ganls9-df7c7f0f96a0e9bc83cf014861385fb5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"col col--4\">\n<div class=\"featureCard_QAQr text--center\">\n<div class=\"text--center padding-horiz--md\">\n<p>Our marketplace is interactive and real-time so participants can play in versus mode, simulating real-life advertising.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-8fq7x-9405ffad52d52864e07c6db38e6978ae alternate_color avia-section-huge avia-no-border-styling  avia-builder-el-27  el_after_av_section  el_before_av_section  reveal avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-228'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-8brs5-ceb02e501996da04a30d25b1a6cb4d14 av_one_fifth  avia-builder-el-28  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7la01-77d8c384580502be4fabaf7e5fcd9b95\">\n.flex_column.av-7la01-77d8c384580502be4fabaf7e5fcd9b95{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7la01-77d8c384580502be4fabaf7e5fcd9b95 av_three_fifth  avia-builder-el-29  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6x3v1-b72ac1f99b49d19601eff4f82a970354\">\n#top .av-special-heading.av-6x3v1-b72ac1f99b49d19601eff4f82a970354{\npadding-bottom:10px;\nfont-size:30px;\n}\nbody .av-special-heading.av-6x3v1-b72ac1f99b49d19601eff4f82a970354 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-6x3v1-b72ac1f99b49d19601eff4f82a970354 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-6x3v1-b72ac1f99b49d19601eff4f82a970354 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-6x3v1-b72ac1f99b49d19601eff4f82a970354 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-6x3v1-b72ac1f99b49d19601eff4f82a970354 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-6x3v1-b72ac1f99b49d19601eff4f82a970354 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-30  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Replicable Behavioral Economics Research<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgz64eh1-db407ad832cd6f221154017cb25a8d6d\">\n#top .av_textblock_section.av-mgz64eh1-db407ad832cd6f221154017cb25a8d6d .avia_textblock{\nfont-size:18px;\n}\n<\/style>\n<section  class='av_textblock_section av-mgz64eh1-db407ad832cd6f221154017cb25a8d6d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Our Research Process in Four Steps<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6hyex-ab89152ee975910dfb6846beaceb3236\">\n#top .hr.hr-invisible.av-6hyex-ab89152ee975910dfb6846beaceb3236{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-6hyex-ab89152ee975910dfb6846beaceb3236 hr-invisible  avia-builder-el-32  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5xund-31567d23bb46c5a065a99ffc5faf40e6\">\n.flex_column.av-5xund-31567d23bb46c5a065a99ffc5faf40e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5xund-31567d23bb46c5a065a99ffc5faf40e6 av_one_fifth  avia-builder-el-33  el_after_av_three_fifth  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-57ntp-63e2b2b07c343997593a83510defc25b\">\n.flex_column.av-57ntp-63e2b2b07c343997593a83510defc25b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-57ntp-63e2b2b07c343997593a83510defc25b av_one_third  avia-builder-el-34  el_after_av_one_fifth  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4nkah-4aa4791fb61a1a6a51d9cac0e337077b\">\n.flex_column.av-4nkah-4aa4791fb61a1a6a51d9cac0e337077b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4nkah-4aa4791fb61a1a6a51d9cac0e337077b av_one_third  avia-builder-el-35  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><div  class='avia-slideshow av-3so0t-5ff20eb14d479c7625c3a4895f64dd4a avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-36  avia-builder-el-no-sibling  av-slideshow-ui av-control-minimal av-control-minimal-dark av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:4,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 100%;'><li  class='avia-slideshow-slide av-3so0t-5ff20eb14d479c7625c3a4895f64dd4a__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-3so0t-5ff20eb14d479c7625c3a4895f64dd4a__0 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Step 1: Design<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Researchers design gamified experiments to simulate real-world consumer-producer marketplaces<\/p>\n<\/div><\/div><\/div><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-207 avia-img-lazy-loading-not-207\"  src=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/04\/research-step4-e1744300411428.jpg\" width=\"250\" height=\"250\" title='research-step4' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-3so0t-5ff20eb14d479c7625c3a4895f64dd4a__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-3so0t-5ff20eb14d479c7625c3a4895f64dd4a__1 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Step 2: Deploy<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Human players join a game to play the designed experiment<\/p>\n<\/div><\/div><\/div><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-206 avia-img-lazy-loading-not-206\"  src=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/04\/research-step1-e1744300405400.jpg\" width=\"250\" height=\"250\" title='research-step1' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-3so0t-5ff20eb14d479c7625c3a4895f64dd4a__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-3so0t-5ff20eb14d479c7625c3a4895f64dd4a__2 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Step 3: Monitor<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Data is collected from experimental activity<\/p>\n<\/div><\/div><\/div><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-205 avia-img-lazy-loading-not-205\"  src=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/04\/research-step2-e1744300418700.jpg\" width=\"250\" height=\"250\" title='research-step2' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class='avia-slideshow-slide av-3so0t-5ff20eb14d479c7625c3a4895f64dd4a__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-3so0t-5ff20eb14d479c7625c3a4895f64dd4a__3 avia-caption'><div class=\"avia-inner-caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >Step 4: Analyze<\/h2><div class='avia-caption-content '  itemprop=\"description\" ><p>Data is analyzed to test hypotheses<\/p>\n<\/div><\/div><\/div><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-204 avia-img-lazy-loading-not-204\"  src=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/04\/research-step3-e1744300424160.jpg\" width=\"250\" height=\"250\" title='research-step3' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Previous<\/title>\n<desc id='av-svg-desc-1'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Next\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Next<\/title>\n<desc id='av-svg-desc-2'>Next<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Next<\/span><\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-svmd-084fcae054fffd2ac4f1868adc1baf9c\">\n.flex_column.av-svmd-084fcae054fffd2ac4f1868adc1baf9c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-svmd-084fcae054fffd2ac4f1868adc1baf9c av_one_third  avia-builder-el-37  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-423ol-4b300cfa55855307222ed58a269a284f alternate_color avia-section-huge avia-no-border-styling  avia-builder-el-38  el_after_av_section  el_before_av_section  reveal avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-228'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-3fx5d-fffa5ae31217e39b07f1249199908a18 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3fx5d-fffa5ae31217e39b07f1249199908a18\">\n.flex_column.av-3fx5d-fffa5ae31217e39b07f1249199908a18{\nborder-radius:5px 5px 5px 5px;\npadding:40px 0px 40px 0px;\n}\n<\/style>\n<div  class='flex_column av-3fx5d-fffa5ae31217e39b07f1249199908a18 av_one_fifth  avia-builder-el-39  el_before_av_one_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2m0lt-b8e6b18f8b7b8931ba412276e825dc1d\">\n.flex_column.av-2m0lt-b8e6b18f8b7b8931ba412276e825dc1d{\nborder-width:2px;\nborder-color:rgba(255,255,255,0.15);\nborder-style:solid;\nborder-radius:5px 5px 5px 5px;\npadding:40px 0px 40px 0px;\n}\n<\/style>\n<div  class='flex_column av-2m0lt-b8e6b18f8b7b8931ba412276e825dc1d av_one_fifth  avia-builder-el-40  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle  '     ><div  class=\"avia-animated-number av-m8gaxh4k-c71a193ccf76843f7923008bf4999268 av-force-default-color avia_animate_when_visible  avia-builder-el-41  avia-builder-el-no-sibling  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2500\" data-start_from=\"0\">2500<\/span><span class=\"avia-no-number\"> +<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Participants<\/p>\n<\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21cjp-98ae0aefceba8492fd3c44f69ecb1f80\">\n.flex_column.av-21cjp-98ae0aefceba8492fd3c44f69ecb1f80{\nborder-width:2px;\nborder-color:rgba(255,255,255,0.15);\nborder-style:solid;\nborder-radius:5px 5px 5px 5px;\npadding:40px 0px 40px 0px;\n}\n<\/style>\n<div  class='flex_column av-21cjp-98ae0aefceba8492fd3c44f69ecb1f80 av_one_fifth  avia-builder-el-42  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle  '     ><div  class=\"avia-animated-number av-m8gayyv0-6a21cba346cf5645271f7db8465d671a av-force-default-color avia_animate_when_visible  avia-builder-el-43  avia-builder-el-no-sibling  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"3000\" data-start_from=\"0\">3000<\/span><span class=\"avia-no-number\"> +<\/span><\/strong><div class=\"avia-animated-number-content\"><p>Games Played<\/p>\n<\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1muv5-3bed12d3b5747649d6139ddc43d3c9ed\">\n.flex_column.av-1muv5-3bed12d3b5747649d6139ddc43d3c9ed{\nborder-width:2px;\nborder-color:rgba(255,255,255,0.15);\nborder-style:solid;\nborder-radius:5px 5px 5px 5px;\npadding:40px 0px 40px 0px;\n}\n<\/style>\n<div  class='flex_column av-1muv5-3bed12d3b5747649d6139ddc43d3c9ed av_one_fifth  avia-builder-el-44  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle  '     ><div  class=\"avia-animated-number av-m8gazfbg-08e8bf24bb1d94eefd13fa0fb4a56ff5 av-force-default-color avia_animate_when_visible  avia-builder-el-45  avia-builder-el-no-sibling  \" data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\"><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"5\" data-start_from=\"0\">5<\/span><span class=\"avia-no-number\"> +<\/span><\/strong><div class=\"avia-animated-number-content\"><p>GenAI Models<\/p>\n<\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rb29-42f6eac49c1579a108c6c7355ecffe34\">\n.flex_column.av-rb29-42f6eac49c1579a108c6c7355ecffe34{\nborder-radius:5px 5px 5px 5px;\npadding:40px 0px 40px 0px;\n}\n<\/style>\n<div  class='flex_column av-rb29-42f6eac49c1579a108c6c7355ecffe34 av_one_fifth  avia-builder-el-46  el_after_av_one_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='credits'  class='avia-section av-10bit-a3b84cace1dcc82c5bc439d407414faf alternate_color avia-section-huge avia-no-border-styling  avia-builder-el-47  el_after_av_section  avia-builder-el-last  reveal avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-228'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9aof1-858af485eb64445feaff40517ebd63c7 av_one_fifth  avia-builder-el-48  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8rvc1-70d758d54a9038cabfab8e913f64592c\">\n.flex_column.av-8rvc1-70d758d54a9038cabfab8e913f64592c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8rvc1-70d758d54a9038cabfab8e913f64592c av_three_fifth  avia-builder-el-49  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7ukhp-2241d7f113478611600b27d0506d105f\">\n#top .av-special-heading.av-7ukhp-2241d7f113478611600b27d0506d105f{\npadding-bottom:10px;\nfont-size:30px;\n}\nbody .av-special-heading.av-7ukhp-2241d7f113478611600b27d0506d105f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-7ukhp-2241d7f113478611600b27d0506d105f .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-7ukhp-2241d7f113478611600b27d0506d105f .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-7ukhp-2241d7f113478611600b27d0506d105f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-7ukhp-2241d7f113478611600b27d0506d105f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-7ukhp-2241d7f113478611600b27d0506d105f av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-50  avia-builder-el-no-sibling  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Credits<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5gz5x-f3eb7da8a48be28f0c9f5301f25c54e6\">\n.flex_column.av-5gz5x-f3eb7da8a48be28f0c9f5301f25c54e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5gz5x-f3eb7da8a48be28f0c9f5301f25c54e6 av_one_fifth  avia-builder-el-51  el_after_av_three_fifth  el_before_av_one_fourth  flex_column_div av-zero-column-padding  '     ><\/div><div class='flex_column_table av-m90697n2-def525837066c3e6a84e10a3d5d39772 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m90697n2-def525837066c3e6a84e10a3d5d39772\">\n.flex_column.av-m90697n2-def525837066c3e6a84e10a3d5d39772{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-m90697n2-def525837066c3e6a84e10a3d5d39772 av_one_fourth  avia-builder-el-52  el_after_av_one_fifth  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-m905jh7a-17bacb676672e509342c3987588179bb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><table>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.nsf.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignleft size-full wp-image-2291\" src=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/04\/NSF_Logo.png\" alt=\"BU DBI Logo\" width=\"363\" height=\"147\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7xrh-ff6ae29f4fc7198db73f9335c271ee20\">\n.flex_column.av-7xrh-ff6ae29f4fc7198db73f9335c271ee20{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7xrh-ff6ae29f4fc7198db73f9335c271ee20 av_one_fourth  avia-builder-el-54  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-7b1mx-339de73630a4b13f4feabe96c7d9133b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><table>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.bu.edu\/dbi\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignleft size-full wp-image-2291\" src=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/04\/InstituteMark_DBI_WHITE_square.png\" alt=\"BU DBI Logo\" width=\"363\" height=\"147\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dj7t-309f874eeddf6aef6f4e553bbda9bcac\">\n.flex_column.av-1dj7t-309f874eeddf6aef6f4e553bbda9bcac{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1dj7t-309f874eeddf6aef6f4e553bbda9bcac av_one_fourth  avia-builder-el-56  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-m905gy4g-e6ca47da740420bd05c42f6d0cca1606 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><table>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/deliberation.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignleft size-full wp-image-2291\" src=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/04\/deliberation_io_square.png\" alt=\"BU DBI Logo\" width=\"363\" height=\"147\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ur25-632b79ed9e3338fba944ee99fd41a38f\">\n.flex_column.av-ur25-632b79ed9e3338fba944ee99fd41a38f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ur25-632b79ed9e3338fba944ee99fd41a38f av_one_fourth  avia-builder-el-58  el_after_av_one_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-m906b9uw-3fbc3126a7b96e54fd8f286a4938bdcb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><table>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/empirica.ly\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2291\" src=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/04\/empirica_logo_square.png\" alt=\"BU DBI Logo\" width=\"363\" height=\"147\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-228'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-228","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home-2 - Testing Site TM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/questromworld.bu.edu\/test-tm\/home-2\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Home-2 - Testing Site TM\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/questromworld.bu.edu\/test-tm\/home-2\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"Testing Site TM\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T13:16:48+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:image\" content=\"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/04\/NSF_Logo.png\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/home-2\\\/\",\"url\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/home-2\\\/\",\"name\":\"Home-2 - Testing Site TM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/home-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/home-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/wp-content\\\/uploads\\\/sites\\\/65\\\/2025\\\/04\\\/NSF_Logo.png\",\"datePublished\":\"2025-10-21T12:24:34+00:00\",\"dateModified\":\"2025-10-21T13:16:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/home-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/home-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/home-2\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/home-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/home-2\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home-2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/#website\",\"url\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/\",\"name\":\"Testing Site TM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/questromworld.bu.edu\\\/test-tm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Home-2 - Testing Site TM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/questromworld.bu.edu\/test-tm\/home-2\/","og_locale":"en_US","og_type":"article","og_title":"Home-2 - Testing Site TM","og_url":"https:\/\/questromworld.bu.edu\/test-tm\/home-2\/","og_site_name":"Testing Site TM","article_modified_time":"2025-10-21T13:16:48+00:00","og_image":[{"url":"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/04\/NSF_Logo.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/questromworld.bu.edu\/test-tm\/home-2\/","url":"https:\/\/questromworld.bu.edu\/test-tm\/home-2\/","name":"Home-2 - Testing Site TM","isPartOf":{"@id":"https:\/\/questromworld.bu.edu\/test-tm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/questromworld.bu.edu\/test-tm\/home-2\/#primaryimage"},"image":{"@id":"https:\/\/questromworld.bu.edu\/test-tm\/home-2\/#primaryimage"},"thumbnailUrl":"https:\/\/questromworld.bu.edu\/test-tm\/wp-content\/uploads\/sites\/65\/2025\/04\/NSF_Logo.png","datePublished":"2025-10-21T12:24:34+00:00","dateModified":"2025-10-21T13:16:48+00:00","breadcrumb":{"@id":"https:\/\/questromworld.bu.edu\/test-tm\/home-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/questromworld.bu.edu\/test-tm\/home-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/questromworld.bu.edu\/test-tm\/home-2\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/questromworld.bu.edu\/test-tm\/home-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/questromworld.bu.edu\/test-tm\/home-2\/"},{"@type":"ListItem","position":2,"name":"Home-2"}]},{"@type":"WebSite","@id":"https:\/\/questromworld.bu.edu\/test-tm\/#website","url":"https:\/\/questromworld.bu.edu\/test-tm\/","name":"Testing Site TM","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/questromworld.bu.edu\/test-tm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/questromworld.bu.edu\/test-tm\/wp-json\/wp\/v2\/pages\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/questromworld.bu.edu\/test-tm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/questromworld.bu.edu\/test-tm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/questromworld.bu.edu\/test-tm\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/questromworld.bu.edu\/test-tm\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":4,"href":"https:\/\/questromworld.bu.edu\/test-tm\/wp-json\/wp\/v2\/pages\/228\/revisions"}],"predecessor-version":[{"id":238,"href":"https:\/\/questromworld.bu.edu\/test-tm\/wp-json\/wp\/v2\/pages\/228\/revisions\/238"}],"wp:attachment":[{"href":"https:\/\/questromworld.bu.edu\/test-tm\/wp-json\/wp\/v2\/media?parent=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}