• Facebook
  • Twitter
  • Instagram
Latin American MBA Association
  • Home
  • About Us
  • Events
    • B-CON 2022
  • Executive Board
  • Newsletters
    • Newsletter December 2020
  • Contact Us
  • Menu Menu
Register for B-Con!
B-ConTopicsAgendaOrganizers
PreviousNext

Mission

The Latin American MBA Association (LAMBA) at Boston University Questrom School of Business collaborates with students and encourages US and Latin American business professionals to create networks in order to disseminate knowledge and build long-term relationships. LAMBA provides information about employment and internship opportunities available both domestically and abroad. LAMBA supports these efforts via educational forums, networking events, and cultural exchanges inspired by our Latin American culture.

  B-CON

B-CON which stands for “Business Conference ” is a one day event which is run by Boston University’s Questrom MBA students in an effort to cater to conversations that would interest the LatinX professional community. The first conference was held in 2021 and with its success, LAMBA continued to seek more topics that will impact our community. This year the theme is Unidad y Diversificacion.

B-CON 2022 will explore an array of topics including growth marketing, people strategy and cultural transformation, executive leadership, and politics. Our  goal  is to expand conversations which will envelope the larger theme of diversity and unity and its influence within LATAM and the US.

Please join us by registering and attending on April 30, 2022 starting at 10am

Countdown


0Days0Hours

Register for B-Con!


Sponsors


People Strategies and Cultural Transformation: Embracing Diversity for Stronger Organizations


Companies need to ensure that communities are represented and their needs taken into account in their workforce. The world is a diverse place, and having a diverse workforce not only favors the employees but also the companies that incorporate them into their organizations. To be successful in this incorporation, companies need to have systems in their hiring and development processes to ensure an equitable environment for all people.

We will learn from Human Resources, People Strategy, Leadership and Development, and DE&I Latino experts ways to mitigate unconscious bias and improve  the working environments by using technology, aligning corporate strategy, and implementing best practices. After the initial discussion, there will be a 15 min Q&A.

The Panel will begin their discussion at 10:15am ETC

Read more about our amazing panelists!


Marketing Management


Product Marketing Managers are sought out to be the “voice of the customer” and are considered to have one of the least standardized roles in tech companies. To continuously excel in this field and ensure strong market positions, Product Marketing Managers have to exhibit strong adaptability and cross functional skills to keep up with ever-evolving consumer needs.

As a new field, Product Marketing Management exhibits a low representation of Latino professionals. Join our successful Latino panelists as they unveil the importance of increasing Latino representation in product marketing management for the Latino consumer, the differences between B2B and B2C marketing, and how to manage a successful middle strategy.

The panel will begin their discussion at 11:25am ETC

Read More about our amazing Panelists!


Corporate America’s Executive Leadership: A Latin American Perspective


Perspectives shape many of the ways we act in our lives. Learning from the success stories of members of the Latin American community will enlighten and be of special motivation to many people in the process of climbing the corporate ladder. 

We hope to provide inspiration to our fellow members through a deep dive into the success stories of high level executives & BOD members from the Latino community, and what it takes to lead the mission-driven organizations of today. After the initial discussion, there will be a 15 min Q&A.

The panel will begin their discussion at 1:20pm ETC

Read more about our amazing panelists!


Positioning, Power, and Strategy: The Evolving Relationship Between LATAM and the US


Historically, the US has had extensive economic and political influence over Latin America. However, in the last couple of decades, this  influence has eroded due to  emerging global players and other factors. By setting the stage of broad geopolitical relationship, between the US and LATAM, we can start looking at how this affects LatinX in the US. LatinX are the largest minority group in the U.S., and our growing voices and the need for representation are becoming an interest in the U.S. political environment.

This panel will unveil the challenges, opportunities, and tensions between the US and LATAM while they are trying to strategize their position and create/keep their power. The discussion will lead into how this affects the US LatinX and their perception of US politics and their wants and needs from American politics.

After the initial discussion, there will be a 15 min Q&A.

The panel will begin discussing at 2:30pm ETC

Read more about our amazing panelists! 

B-CON Registration


Sponsors

  • 10:00 AM ETC

    Welcoming Remarks

  • 10:15 AM EST

    Embracing Diversity for Stronger Organizations

    We will learn from Human Resources, People Strategy, Leadership and Development, and DE&I experts ways to mitigate unconscious bias and improve  the working environments by using . Some subjects to touch on are the use of technology, aligning corporate strategy, and implementing  and better practices.
  • 11:25 am EST

    Product Marketing Management

    Join our panelists for a discussion on the growing marketing space of product and growth development. Our panelists will discuss topics such as stand out strategies, present obstacles that need innovation, and ways to help DEI continue to emerge in this new space.
  • 12:30 PM EST

    Lunch Break

  • 1:00 PM EST

     A Latin American Perspective: Leadership

    This panel will unveil the current role that the Latino community plays in the US political environment. Also, we will explore what policy changes/trends we can expect regarding issues especially important to the Latino community, such as immigration, documentation, government representation, and more
  • 2:30 PM EST

    Positioning, Power, and Strategy: The Evolving Relationship Between LATAM and the US

    This panel will give insight on the US-LATAM relationship on a broad-scale and then unveil the current role that the Latino community plays in the US political environment.
  • 3:45 PM EST

    Closing Remarks



Sponsors

B-Con Organizers 2022



Overseeing Chairs


Marketing Committee


Logistics Committee

Alt text
Alt text


Content Committee



Sponsors

@Copyright - LAMBAA - Enfold Theme by Kriesi
  • Facebook
  • Twitter
  • Instagram
Scroll to top