Mission
The Latin American MBA Association (LAMBA) at Boston University Questrom School of Business collaborates with students and encourages US and Latin American business professionals to create networks in order to disseminate knowledge and build long-term relationships. LAMBA provides information about employment and internship opportunities available both domestically and abroad. LAMBA supports these efforts via educational forums, networking events, and cultural exchanges inspired by our Latin American culture.
B-CON
B-CON which stands for “Business Conference ” is a one day event which is run by Boston University’s Questrom MBA students in an effort to cater to conversations that would interest the LatinX professional community. The first conference was held in 2021 and with its success, LAMBA continued to seek more topics that will impact our community. This year the theme is Unidad y Diversificacion.
B-CON 2022 will explore an array of topics including growth marketing, people strategy and cultural transformation, executive leadership, and politics. Our goal is to expand conversations which will envelope the larger theme of diversity and unity and its influence within LATAM and the US.
Please join us by registering and attending on April 30, 2022 starting at 10am
Countdown
Sponsors
Companies need to ensure that communities are represented and their needs taken into account in their workforce. The world is a diverse place, and having a diverse workforce not only favors the employees but also the companies that incorporate them into their organizations. To be successful in this incorporation, companies need to have systems in their hiring and development processes to ensure an equitable environment for all people.
We will learn from Human Resources, People Strategy, Leadership and Development, and DE&I Latino experts ways to mitigate unconscious bias and improve the working environments by using technology, aligning corporate strategy, and implementing best practices. After the initial discussion, there will be a 15 min Q&A.
The Panel will begin their discussion at 10:15am ETC
Product Marketing Managers are sought out to be the “voice of the customer” and are considered to have one of the least standardized roles in tech companies. To continuously excel in this field and ensure strong market positions, Product Marketing Managers have to exhibit strong adaptability and cross functional skills to keep up with ever-evolving consumer needs.
As a new field, Product Marketing Management exhibits a low representation of Latino professionals. Join our successful Latino panelists as they unveil the importance of increasing Latino representation in product marketing management for the Latino consumer, the differences between B2B and B2C marketing, and how to manage a successful middle strategy.
The panel will begin their discussion at 11:25am ETC
Perspectives shape many of the ways we act in our lives. Learning from the success stories of members of the Latin American community will enlighten and be of special motivation to many people in the process of climbing the corporate ladder.
We hope to provide inspiration to our fellow members through a deep dive into the success stories of high level executives & BOD members from the Latino community, and what it takes to lead the mission-driven organizations of today. After the initial discussion, there will be a 15 min Q&A.
The panel will begin their discussion at 1:20pm ETC
Sponsors
Overseeing Chairs
Marketing Committee
Logistics Committee
Content Committee
Sponsors
