Yi Zeng, Dublin Summer Internship

IYi_at_GuinnessFactorynterned in marketing at KamaGames, a global game developer and publisher for mobile and social platforms like Xbox, Steam, PlayStation Network, and more in Summer 2015.

Internship: I worked at KamaGames, a global game developer and publisher for mobile and social platforms like Xbox, Steam, PlayStation Network, and more. As the Social Media Intern of the company, I was in charge of monitoring and updating the company’s social media pages (Twitter and Facebook), researching and analyzing competitors’ marketing strategies, and implementing initiatives to increase company exposure and audience engagement. Last year, KamaGames became the Official Social Casino Games Partner of Manchester United Football Club. Because of this, I worked closely with the Club trying to further expand its fan base in the Asian and European markets. One major project that I worked on was a social media contest where the winner would receive a signed Wayne Rooney soccer jersey.

I Learned: Studying abroad allowed me to discover an adventurous and spontaneous side of myself. I was always independent but never the risk-taking type, but my adventure abroad really opened my eyes to a whole new world. I realized how much I like to travel and try new things. From new food and music to new friends and connections, it was truly an unforgettable experience.

I also grew more mature and confident after studying abroad. I realized that life is short and that it is important to live in the moment. I found myself constantly looking for new adventures and wanting to communicate with the locals. Between schoolwork, internship, and traveling, I have learned how to be a more responsible adult.

What Surprised Me: I was surprised by how laid back and down to earth the Irish people were. Living in the U.S. for the majority of my life, I became so accustomed to our busy and fast-paced lifestyle; however, being in Ireland, a country where people embrace a slower lifestyle, allowed me to take a step back, learn about myself and appreciate my surroundings.

Hardest Part: The hardest part of my study abroad experience was leaving Ireland. I honestly had so much fun that I did not want to leave at all. I wish my program were longer because I felt like I needed more time to fully absorb the Irish culture.

Best Part: It is hard to choose the best part of my experience abroad because I loved everything about Ireland. If I had to choose one, I loved how Ireland has the perfect combination of traditional and modern. On one hand, the country has thousands of years of rich history; on the other, it is also one of the most vibrant cities in Europe, comprising of an abundance of young and ambitious people.

My Tips: My best advice is to be open-minded about everything. Always be willing to try new things and take risks because great things don’t come from comfort zones. Don’t knock anything down without trying it first. Also, Ireland is quite an expensive country so make sure you save up!

Hidden Gems: I would recommend that you definitely go to popular tourist attractions such as Howth, Cliffs of Moher, Giant’s Causeway, and Northern Ireland. I would also highly recommend you try out the less well-known restaurants, clubs, and pubs (The Back Page McGowans, Workmens, etc.)