2015 Program

July 9, 2015 Platform Strategy Workshop
Boston University Executive Leadership Center
Start Stop Length
7:30 AM 8:20 AM 0:50 Breakfast at BU Executive Leadership Center
8:20 AM 8:30 AM 0:10 Opening Remarks & Welcome
Geoffrey Parker & Marshall Van Alstyne
8:30 AM 10:00 AM 1:30 Session 1 Presenting Author Discussant
Show Me The Way To Go Home: An Empirical Investigation of Ride Sharing and Alcohol Related Motor Vehicle Homicide Brad Greenwood, Sunil Wattal Kevin Boudreau
Dependency Challenges, Response Strategies, and Complementor Maturity: Joining a Multi-Sided Platform Ecosystem Elizabeth Altman Michael A. Cusumano
Competing with Complementors: An Empirical Look at Amazon.com Feng Zhu Marco Ceccagnoli
10:00 AM 10:30 AM 0:30 Coffee
10:30 AM 12:00 PM 1:30 Session 2 Presenting Author Discussant
Multi-Sided Platforms Andrei Hagiu Marc Rysman
Vertical Relationships within Platform Marketplaces Mark Tremblay
Market Mechanisms in Online Crowdfunding Zaiyan Wei
12:00 PM 1:00 PM 1:00 Lunch
1:00 PM 2:30 PM 1:30 Session 3 Presenting Author Discussant
Why Do New Platform Technologies Fail? The Paradox of Technological Superiority Carmelo Cennamo, Hakan Ozalp
The Ecosystem of Software Platform: A Study of Asymmetric Cross-side Network Effects and Platform Governance Ling Xue, Peijian Song, Arun Rai, Cheng Zhang Friedrich Bandulet

Competition in the Cryptocurrency Market
Hanna Halaburda
2:30 PM 2:45 PM 0:15 Coffee
2:45 PM 5:15 PM 2:45 Session 4 – Global Platform Survey Presenting Author
Introduction and US Survey Peter Evans, Center for Global Enterprise
Africa Survey Olayinka David-West, Lagos Business School
China Weiru Chen, China Europe International Business School
India Sangeet Paul Choudary, Center for Global Enterprise
Europe Annabelle Gawer, Imperial College Business School
5:15 PM 5:30 PM 0:15 Break
5:30 PM 6:15 PM 0:45 Keynote: Nobel laureate Jean Tirole
6:15 PM 6:30 PM 0:15 Walk to “The Castle”, 225 Bay State Road
6:30 PM 7:30 PM 1:00 Reception and Poster Presentations
7:30 PM 7:50 PM 0:20 Piano Concert by Christopher Tuite
7:50 PM 9:30 PM 1:50 Workshop Dinner
Poster Session Papers
Title Presenting Author
Business Models in Platform Markets – An efficiency-driven analysis of electric vehicle manufacturer Oke Christian Beckmann
What Makes Geeks Tick? A Study of Stack Overflow Careers Lei Xu
Dilemmas of Platform Startups Joni Salminen
Sharing Economics: Procuring Third-Party WiFi Capacity for Mobile Data Offloading Liangfei Qiu
A study on evolution patterns of network platform: Cases from China Wenhui Fu, Xiande Zhao, Qiang Wan