Dr. Yupin Patara

We are pleased to welcome Dr. Yupin Patara as a facilitator for the Asia-Pacific Jam! Dr. Yupin Patara, Assistant Professor, Sasin School of Management, Thailand. Yupin’s research interest is marketing strategy, specifically branding and pricing strategy. Her teaching interests include marketing management, brand management and pricing strategies. Yupin was a Visiting Scholar at Kellogg School of Management and ESSEC School of Business, Asia-Pacific Campus, Singapore. Prior to joining Sasin, Yupin was a Visiting Assistant Professor of Marketing at Rutgers University, and an Instructor at University of Illinois at Urbana Champaign. Yupin regularly teaches in China and Myanmar.