Promotional Video
The promotional video link is: https://vimeo.com/busmg/bizedjam
Images
Right click on the image you want to insert into your tweet, save image to your computer and upload when composing tweet.
Our handle is @BusinessEdJam
Our hashtag is #BizEdJam
The promotional video link is: https://vimeo.com/busmg/bizedjam
Sample Tweets
Some tweets to get you started. Feel free to customize or create your own!
- Can 60 hours revolutionize business education? It’s a good place to start. #BizEdJam
- Does b-school prepare grads for the real world? A colossal brainstorm is on the horizon. Register, log on, be heard. 9/30-10/2 #BizEdJam
- Don’t wait for the future of business education. Join the brainstorm and help define it. #BizEdJam
- A gap between classroom and career is stunting #BizEd. Let’s close that gap. Prepare for the brainstorm: bu.edu/jam #BizEdJam
- Were you actually ready for your first job? Speak up. The future of business education needs your voice: bu.edu/jam #BizEdJam
- The gap between business and academia hurts both. Start talking: same time, same platform. 60 hrs, 10 topics, 1 global brainstorm. #BizEdJam
- Management skills. Which do you need on day one? Day 10,000? How do you get them and keep them sharp? Speak up. #BizEdJam
- Share your vision of success and what you need to achieve it at our global #BizEdJam. Engage with executives, too: bu.edu/jam
- Forget what you know about conferences. Join @BUManagement for a 60-hour global conversation on the future of #bized: bu.edu/jam
- A new generation of leaders is here, and they aren’t as ready as they should be. Let’s fix that. bu.edu/jam #BizEdJam
- Love it or hate it, your alma mater is changing. What would you recommend? Speak up. bu.edu/jam #BizEdJam
- Speak for yourself: Are millennials ready for the real world? Students, business leaders, and scholars will converge: bu.edu/jam
- Day one on the job shouldn’t look like day one in the classroom. Help define the future of business education: bu.edu/jam
- Go back in time and redo your business school days. What would you do differently? bu.edu/jam #BizEdJam
A few screenshots:
Images
Right click on the image you want to insert into your post, save image to your computer and upload when composing a post.
Sample Posts
Some posts to get you started. Feel free to customize or create your own!
- Forget what you know about conferences. Get ready to Jam. bu.edu/jam
- Only five percent of millennials are perceived by their colleagues as prepared to lead. That doesn’t cut it. It’s time for change. bu.edu/jam
- Sixty hours. Ten topics. One global brainstorm. bu.edu/jam
- Let’s create a world where the words “first job” ignite confidence, not fear. Jam with us. bu.edu/jam
- The next generation of leaders is here—and they aren’t ready. Let’s fix that. Join the Jam. bu.edu/jam
Media Mentions to Share
Reference these in your social or email outreach.
Use short URLs on social media and hyperlinks in emails.
Use #BizEdJam on social media.
Direct people to bu.edu/jam for VIP schedules, forum descriptions and to register.
BostInno article from 9/30 on the Jam:
Full URL: https://bostinno.streetwise.co/2014/09/30/boston-universitys-online-business-education-jam-future-of-business-education/
Eduvantis post from 9/29 on the Jam:
Full URL: https://eduvantis.com/2014/09/
BUToday article from 9/17 on the Jam:
Full URL: https://www.bu.edu/today/2014/smg-spearheads-global-online-jam/
John Byrne’s LinkedIn Post on the Jam from 9/17:
Full URL: https://www.linkedin.com/pulse/article/20140917160026-17970806-the-future-of-business-education
Recommended sharing text for LinkedIn: Great post from Poets&Quants President, EIC John Byrne on the importance of the Business Education Jam. Visit bu.edu/jam to register for this free, three-day interactive online conference and see VIP chat schedules.
Poets&Quants article from 9/12— Jam overview article:
Full URL: https://poetsandquants.com/2014/09/12/deans-ceos-to-debate-future-of-mba/
Financial Times Jam overview article from 9/2:
Full URL: https://www.ft.com/intl/cms/s/2/1ada07cc-329c-11e4-93c6-00144feabdc0.html#axzz3CMCGgyqT
AACSB enewsline short Jam overview article from September:
Full URL: https://enewsline.aacsb.edu/The-Business-Education-Jam.asp
AACSB enewsline Interview with Industry by Ken Freeman—Includes a small Jam mention; article is about industry/academia collaboration:
Full URL: https://enewsline.aacsb.edu/Interview-with-Industry-Fostering-Greater-Collaboration-between-Academia-and-Industry.asp
Text of the HRPS article (People&Strategy is a subscription-based service) – longer, scholarly article about the Jam by Ken Freeman:
Full URL: https://questromworld.bu.edu/businesseducationjam/2014/05/22/the-call-for-innovation-in-business-education/
Email Signature and Template
Email Signatures
- Click on the image you want to make your email signature
- Right click on the image
- Save the image to your computer
- In Outlook, copy and paste the image into the email signature edit field
Email Template
- Click on the image below to download the zip file.
- Click on the downloaded file to open and then double click on the email template html file (this will automatically open the file in a web browser).
- Select all and copy.
- Open an email application, like Microsoft Outlook.
- Place the cursor in the body of the message and paste.
- Update the copy as necessary.
*Downloaded template already includes 100 word blurb about the Jam
Jam Overview PDF
Jam Blurbs
Here are 100 word and 300 word blurbs about the Jam to use while promoting the Jam. You can easily customize the copy to align with your audience using the stakeholder-specific Jam talking points.
100 word:
On September 30 – October 2, 2014, Boston University Questrom School of Business, in collaboration with IBM and premier sponsors, will launch the Business Education Jam. Over 60 consecutive hours, thousands of people around the world—researchers, scholars, students, thought leaders, and executives—will unite in a unique virtual environment to brainstorm solutions for the growing gap between classroom and career.
The Jam isn’t your typical conference. It’s a massive free-flowing convergence of ideas, concepts, and collaborations that will act as a launching point for a more innovative future for business and business education. Prepare for the brainstorm. Learn more and register at bu.edu/jam.
300 word:
On September 30 – October 2, 2014, Boston University Questrom School of Business, in collaboration with IBM and premier sponsors, will launch the Business Education Jam: Envisioning the Future. The Jam isn’t your typical conference. Over 60 consecutive hours, thousands of people around the world—researchers, scholars, students, thought leaders, and executives—will unite in a unique virtual environment to revolutionize the future of business education. Discussion forums will spark conversation, collaboration, and possible research.
The name “jam” stems from the tradition of musicians coming together for a jam session, where unprepared music is played and, often, history is made. A jam session is about bouncing ideas, skills, and concepts off your fellow members to ignite an impactful future—just like the Business Education Jam.
Participants can log in from any mobile device, from anywhere, at anytime. Join a conversation on your morning commute, during your lunch break, or when you get home from work. You’ll collaborate with people you might not have met at an in-person conference.
As VIP guests come onboard, we’ll keep you updated with a schedule of when and where they’ll be logging on. This is your chance to flex your intelligence and creativity with some of today’s greatest business minds.
Plus, you’re not held to the schedule and location of a conference, workshop, or seminar. And that’s because the Jam isn’t any one of those things. You won’t simply sit in a room and listen to a lecture. A successful Jam needs your active participation to envision a groundbreaking future.
The Jam is a massive free-flowing convergence of ideas, concepts, and collaborations that will act as a launching point to build a more powerful future for business education. What you contribute will have the potential to influence the way the world does business. Get ready to Jam.
Sample Email:
Dear (recipient),
We have a FREE and exciting opportunity for your (university or organization) that will impact the future of business and business schools and, therefore, needs your input. Boston University Questrom School of Business is hosting the BUSINESS EDUCATION JAM. It is a large-scale, collaborative online event powered by IBM’s innovation jam technology, that will take place over a 60-hour period from Tuesday, September 30 to Thursday, October 2.
The primary purpose of this event is to bring academia and industry together to NETWORK AND DISCUSS the future of business education. Below, you will find five main points about the Jam. Please consider sending this information along to any of your colleagues, employees, or students that might be interested in joining the discussions. It’s an unprecedented online event in higher education.
ABOUT THE BUSINESS EDUCATION JAM
When: September 30-October 2, 2014 over a 60-hour period online.
What: A large-scale, collaborative online event through BU and IBM. The two-way conversation is hosted through a cloud-based portal and will offer a variety of social driven tools to prompt conversation through polls, word clouds, and real-time collaborations with featured guests.
Why: To bring academia and industry together for a networking event framed by prominent hosts and VIP guests. Participants will contribute their unique insights and enrich the conversation, leading to important and relevant outcomes to impact business education.
Who: There is no limit on who can participate. That said, this particular event is geared toward scholars, faculty, students, alumni, corporations, and executives.
How: Register before September 30 for expedited login during the event. You’ll receive a reminder to participate and updates on VIP schedules. Once you’ve registeredyou can join the conversation during the 60-hour window. There are 10 content forums that will take place simultaneously around the broad topic of business education.
What you can get out of Jamming:
- Ability to talk with people from different perspectives and network with your peers.
- Actionable ideas that you can use in your (university or organization).
- Deepened understanding of the direction businesses and business education are going so you can continue to shape your future.
- Powerful IBM Innovation Jam software will analyze every word of the Jam. Participants receive a white paper including:
- A summary of participation by age, geography, experience, and more
- Survey results from quick polls
- Suggested online resources
- Best ideas from discussion threads
- A useful framework of next steps
How you can get involved:
- Send this information to your team and encourage them to send to their teams, colleagues, and staff as well.
- Craft your own email or feel free to adapt this language to share.
- Register for the Jam yourself and participate 9/30-10/2.
- Connect with us on Twitter @BusinessEdJam #BizEdJam
- Visit bu.edu/jam for more information and to register.
- Consider creating opportunities for your organization to Jam:
- Dedicate a portion of a day or a meeting to participate in the Jam, perhaps during a team meeting.
- Or encourage people to participate on their own, and then ask them to bring the most relevant ideas for your organization back for discussion.
- Organize a Jam lunch/brunch where people can gather and Jam during lunch or breakfast times.
- Faculty, have students Jam in a forum relevant to your course materials or start a discussion thread and then discuss at your next class or online.
- Discuss the Jam as a method of gathering ideas.
- Dedicate a portion of a day or a meeting to participate in the Jam, perhaps during a team meeting.
Stakeholder-Specific Jam Talking Points
HR/Recruiter
Anyone who is hiring/recruiting/retaining talent in businesses.
Call to action:
It’s up to you to find and bring in new talent. It’s your job to deal with the differences between engaging and retaining a millennial versus a baby boomer. How about it if you could spend less time bringing new hires up to speed, more time finding the best candidates?
Raise your voice during the Business Education Jam, a 60-hour online brainstorm that will change the way students are educated, so that your pool is filled with candidates who are ready to tackle the job—from day one. Join in the conversation and provide insight to inform solutions that align graduates and employers expectations and competencies.
What they’ll get out of the Jam:
- First-hand listening to both audiences they serve – the business leaders who need a strong employee and students who are potentially those employees.
- Understanding of where there are disconnects and synergies in terminology, skill definition, and direction.
What they’ll contribute to the Jam:
- Perspective on what businesses are looking for and communication skills that bridge the gap between desired skills and actual skills.
- Expertise in on-the-job training practices that may have relevancy for updated business school models.
The Jam is a chance to find out what businesses need from business schools and vice versa. You’ll talk to other people in similar positions facing the same challenges and the very graduates you might be hiring. Plus the professors teaching them. It’s not just a chance to commiserate or a place to point fingers- it’s a time to figure out what’s breaking down and how to fix it.
Employing the right people is only part of the challenge.
You’re engaging new generations of employees, fostering an ethical workplace, leveraging digital technology to be successful and innovative. There’s a lot to work through and solving short-term problems often pushes addressing big challenges to the back burner. Take time — one hour, one day — to tackle issues that will affect your organization for years to come
Business Leader
Managers, executives, and seasoned industry professionals
Call to action:
The future of your business is in your hands. The gap must be bridged between the qualifications of today’s graduates and your needs, a business leader. For your organization to thrive, you need people who are savvy, smart, and quick on their feet—from day one.
Register for the Business Education Jam and tell business schools how they can do better so you get those people.
What they’ll get out of the Jam:
- Fresh perspectives from students and young alumni on a broad range of topics from ethics to work styles.
- A place to share what they need as managers to make their business successful – what skills, experience, and knowledge they expect from their employees.
What they’ll contribute to the Jam:
- Industry perspective and insight on what is necessary for their organization to succeed.
- Ideas for collaboration with business schools to ensure students graduate with those skills.
The Jam is a chance to find out what businesses need from business schools and vice versa. You’ll talk to other people in similar positions facing the same challenges and the very graduates you might be hiring. Plus the professors teaching them. It’s not just a chance to commiserate or a place to point fingers- it’s a time to figure out what’s breaking down and how to fix it.
Employing the right people is only part of the challenge.
You’re engaging new generations of employees, fostering an ethical workplace, leveraging digital technology to be successful and innovative. There’s a lot to work through and solving short-term problems often pushes addressing big challenges to the back burner. Take time — one hour, one day — to tackle issues that will affect your organization for years to come.
Academic/Faculty & Staff
Anyone working primarily in the academic arena including faculty, administration, and staff. This does not include students.
Call to action:
Academic Administration: The Jam is for you. The future of your institution lies with you and your ability to effect change that meets the needs of the future. Gain direction on where to focus your energies moving forward.
Faculty: You are part of a community of peers/colleagues who want business schools to be the best they can be. Ensure that your classroom remains relevant, and delivers maximum ROI to your students and the business community.
What they’ll get out of the Jam:
- A lot of feedback and ideas from the people they are serving through their teaching, research, scholarship, and program developments.
- Understanding of what direction our progress needs to be in so we maintain relevancy.
What they’ll contribute to the Jam:
- Pedagogy expertise.
- Collaboration ideas and identification of which areas are most prime for collaboration.
- Institutional knowledge of how schools currently function and what has and hasn’t worked in previous innovations.
The Business Education Jam is a chance to find out what businesses need from business schools and vice versa. It’s not just a chance to commiserate or a place to point fingers—it’s a time to figure out what’s breaking down and how to fix it. A conversation on this scale is unprecedented in higher education. Separation is hurting both business and business schools. The Jam brings together top minds from industry and academia to come up with solutions.
When students graduate their diploma should be more than a piece of paper. It should be a powerful sign to employers that they are ready to tackle anything that comes their way. Collaborate with industry to understand what qualities companies are looking for in their next hires so we can address them directly during students’ education—from offering more opportunities to gain real-world experience to sending them across the globe to understand cultural impact on management.
Millennials
In this context we’re considering current students and very young alumni our Millennials audience. Little to no work experience.
Call to action:
You are experiencing first-hand what gaps exist between the skills of business school graduates and employer needs. Your input is invaluable to the Jam, and its success in identifying solutions. Who’s fault is that? If college didn’t get you ready: speak up. We can take it.
Register for the Jam and make your voice heard.
What they’ll get out of the Jam:
- A chance to hear directly from people who will be hiring them or their peers about what they are looking for.
- A chance to reflect on their business school experience and provide insight on what worked/didn’t work and ideas on how to improve it.
- A way to establish and prove themselves as intelligent, engaged citizens – and to define what that means to them (which might be different than what a seasoned industry professional thinks) and work through those differences.
What they’ll contribute to the Jam:
- New ideas from recent experience in the business education systems and transition to the working world.
- Understanding of how they’d like to see the world working when they are in charge (which won’t be too long from now).
- Perspective of digital natives who have always utilized technology and their ideas on how that will manifest in the future.
Considering there were more 22-year-olds in the U.S. in 2013 than any other age, this is the perfect time to make sure you’re supported and prepared. You’re on the front lines of a shifting economy, and you have been since birth. As your generation overtakes the population and rise in the ranks, business schools must update their teaching methods to keep up with you, the world’s go-getters, and arm students with the skills they need to succeed—from offering more opportunities to gain real-world experience to sending them across the globe to understand cultural impact on management. What are we missing? You know best.
The Jam isn’t just a place to complain either. This unique virtual environment gives you the chance to engage with employers around the world (Your future boss, perhaps?) in fascinating discussion forums and tell them how you work best so you can get to where you want to be, and so they can better support, utilize, and develop your innovative, creative, tech-savvy abilities.
Thought Leader/Media
Journalists, commentators, policy advocates, anyone with an interest in business education.
Call to action
Raise your voice with thousands of thinkers across the globe in this unprecedented event, and discover how 60 hours of conversation will ignite years of innovation.
You see all sides of the issue and have authority on it. Your expertise will drive participants in this worldwide brainstorm to think outside the box and develop impactful concepts.
Register for the Business Education Jam and prepare for a colossal brainstorm.
What they’ll get out of the Jam:
- First-hand access to what a variety of sources are saying about this topic.
- A complete picture of the challenges and possible solutions in one place, at one time.
- Direction on the trends and hot topics.
What they’ll contribute to the Jam:
- These people often put the pieces together and make connections across industry, age, and experience. In many ways they embody the idea of the Jam.
- Their experience in making those connections and pulling in relevant information from other areas will be valuable.
Conversations on business education are happening in silos. Academics are simply talking to academics. To create a future where graduates are truly prepared to become the leaders our economy needs, we must break down the unnecessary barriers between these important discussions. The Jam gives them a virtual headquarters to unite and grow.
From fostering ethical leadership to cultivating entrepreneurship, key topics related to the fate of business schools need your unique and respected input. You’ll influence your fellow participants and the future of business education while benefiting immensely from the ideas flowing in the forums. You’ll expand your network of connections, engage in collaborations with other global leaders, and prompt impactful research.